Heather Standrod

Devise and implement strategic marketing plans, analyzing and interpreting results of marketing campaigns, budget monitoring, and facilitating prospect and customer nurture practices. Support of consultative selling team targeting technology decision-makers in high-visibility vertical markets. Leverage strong leadership talent, management acumen, and interpersonal skills to build collaborative relationships with internal and external partners and cultivate high performance, high productivity teams. Conceptualize and develop brand identity and materials, including all outbound communications, such as white papers, blog posts, infographics, webinars, videos, and social media. Directly manage the marketing team, including hiring, performance management, and strategic planning.

• Positioned market-leading company as preferred provider of managed mobility solutions for the enterprise.
• Evolved branding for enterprise mobile solutions into a compelling, persona-driven value proposition for target markets.
• Built strong market demand for a deep portfolio of managed services including consulting, enterprise mobile solution deployment and ongoing support.
• Launched industry’s first data analytics portal that monitored and reported on enterprise mobile solution performance.
• Created company’s first thought leadership program with targeted media relations, expert byline series, speaking engagements and supportive digital content for social media.
• Fostered strong relationships between executive team and Gartner, IDC and Forrester.
• Developed and deployed digital strategy that increased leads by more than 1800%.
• Built an on-line Sales Playbook featuring the latest presentations, “cheat sheets,” competitive intelligence and partner messaging.
• Implemented target-based performance management system to track Marketing Resources, MQL to SQL, by 45%.
• Developed and managed new website and digital gateway that significantly increased on-line visitor engagement.
• Cultivated strong strategic partnerships and Channel Marketing programs with Apple, Samsung, Honeywell, Zebra, AT&T, Verizon, SOTI, Citrix, and AirWatch/VMware.
• Incorporated partners’ key messages into a webinar training series for the Inside Sales team and “High-Touch” sales representatives.

Oversaw creative development lifecycle for sales and marketing campaigns to attract industry-leading hotels, casinos, resorts,stadia and restaurants. Materials and campaigns helped generate market demand for point-of-sale, property management, inventory and procurement, and food and beverage solutions. Built robust relationships with client and partner companies, including IBM, HP, and NCR.

• Translated abstract business concepts into clear, effective visual stories, enabling clients to understand the value.
• Created an integrated “look and feel” for vertically targeted sales and marketing materials (collateral, proposals, presentations, internal/external communications, and tradeshow exhibits).
• Created a webinar series to generate qualified leads and accelerate the selling process.