Haley Bird

• Partner closely with cross-functional teams to design email templates, website banners, and assist with web visuals using Adobe Photoshop, Canva, and Constant Contact.
• Business analysis and brand development and positioning to targeted public segments through online marketing and social media marketing.
• Conducted keyword research and web statistics reporting.
• Utilized Google web analytics software to monitor performance of client websites through data analysis and made recommendations for improvement.

• Designed a client-centric omni-channel fulfillment model in a luxury retail market to offer customers a consistent experience while shopping online or in-store.
• Implemented email marketing campaigns with an average click-through-rate (CTR) of 25%.
• Planned a new content strategy which grew organic clicks by 54%.
• Coordinated the creation and launch date of a new website design to improve UX.
• Identified and integrated APIs native to our sales strategy and the Shopify storefront, leading to a
• 28% growth in online sales.
• Improved marketing and reporting process to include relevant KPI analysis of campaigns issued through Shopify Plus CRM tools.
• Built relationships with suppliers and negotiated with them for the best price, quantities, and delivery timelines.
• Developed SEO and SEM strategies that increased organic discovery SERPs by 2000%.

• Greeted prospective residents, qualifies, determined needs and preferences, and professionally presented community/specific apartments while giving mention to features and benefits.
• Conducted all business in accordance with company policies and procedures, Fair Housing,
• Americans with Disabilities Act, Fair Credit Reporting Act, and all other laws pertaining to apartments.
• Maximized portfolio performance and achieved a higher closing rate on leases using RealPage
• Leasing Analytics.
• Achieved proficiency in maximizing the capabilities of OneSite (RealPage Property Management Software).

• Assigned servers specific roles and delegated arranged dining sections.
• Contributed to fun, upscale atmosphere through hospitality and high-quality personal interaction.
• Introduced courses to guests with a proficiently demonstrated knowledge of ingredients and food preparation techniques.
• Maintained a fluctuating balance of walk-ins and reservations via OpenTable turn times to maximize capacity-based profit.

• Managed workflow throughout the Fraternity, Fraternity Housing Corporation, and boutique utilizing
• Microsoft Sharepoint.
• Created organization-wide email campaigns sent to offices and staff located both nationally and internationally.
• Created data logs that tracked and analyzed archival inventory in Excel.
• Coordinated administration and completion of consulting agreements with facility vendors, construction crews, and house managers across the nation.

• Internship held for 2 consecutive summers.
• Assisted Director of Design & Construction and Interior Designers in virtual/on-site meetings as the point of contact for 12 projects across the nation.
• Created and managed finish schedules in Excel.
• Detailed drawings of overall finish plans to reflect interior layouts in AutoCAD.
• Sourced FFE from contracted vendors and coordinated shipping to arrive on-site during final project installations.

• Served as the organizing silent auction chair for 108 members of the Alpha Xi chapter.
• Raised $182,116.17 in support of breast cancer awareness and research.
• Actively engaged and energized volunteers, board members, event committees, alumni, partnering organizations and sponsors.
• Assist with creative content for branding to bring awareness of the event to college students.
• Process shipments and merchandise products.
• Manual support during Open House events.

• Managed scheduling of meetings and travel.
• Met with vendors and stakeholders on behalf of the President.
• Provided research and administrative support, project management, event planning and public outreach.
• Prepared and reviewed reports, spreadsheets, presentations and finished documents relative to executives' assignment.
• Processed purchase orders and billing.
• Responded to and screened all incoming calls or electronic communication and distributed to appropriate persons.

• Performed detailed market research, analyzed current trends, and exercised leadership in identifying new business growth opportunities.
• Developed a marketing plan and sales techniques in line with the business strategy to maximize profits and minimize expenses.
• Created email campaigns for product launches in Constant Contact.
• Conceptualized and delivered a Facebook content calendar of unique, branded posts to increase engagement.

School of Engineering and Technology

Eskenazi School of Art, Architecture + Design