Gregory Tucker

GREGORY W. TUCKER

SVP - Head of Public Affairs

Baltimore, MD
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Summary

A strategic communications professional with over 25 years of demonstrated expertise in developing and implementing successful approaches and platforms essential to effective communications within diverse sectors: U.S. Federal government, non-profit, the arts, and international financial services. Expertise includes reputational positioning, crisis communications, media training, internal communications, speech writing, change management, developing compelling written, oral and digital communications, stakeholder relationships.

Experience

2013 Jan - Present
Senior Vice President, Head of Public Affairs
Transamerica / Baltimore

Chief communications officer of Aegon's operations in the Americas, which operate principally under the Transamerica brand. Transamerica is a leading provider of retirement solutions, life insurance and asset management services with over 20 million customers and 12,000 employees in the United States, and with operations also in Mexico and Brazil. www.transamerica.com

Key Responsibilities:

• Developing and leading an integrated communications program in support of the company's strategic priorities and growth ambitions for internal and external stakeholders; advising senior leadership on all issues which have the potential to impact the company's reputational and strategic positioning; media relations; crisis communications; digital/social media channel optimization; communications training; community relations and corporate philanthropy.

• Provide public policy support and representative to relevant trade and advocacy organizations which aim to affect public policy in favor of Transamerica's business objectives.

• Lead Transamerica's sustainability ("Responsible Business") program; ensuring alignment with Aegon's sustainability strategic framework; identifying and measuring community impact opportunities; activating employee engagement.

• Executive Director, Transamerica Foundation - $120mln+ charitable foundation to support various non- profit organizations and initiatives, consistent with Responsible Business framework and impact objectives.

• Creator Host of ClearPath - Your Roadmap to Health and Wealth, a weekly radio segment and podcast covering topics highlighted by the Transamerica Institute and related to financial literacy, retirement preparedness, health coverage and well-being and featured on Baltimore's NPR news station, WYPR. Link: http://wypr.org/programs/clear-path

2004 Jan - 2013 Jan
Senior Vice President, Group Corporate Communications
Aegon N.V. www.aegon.com / The Hague

Served as chief communications officer and spokesperson of Aegon N.V., one of the world's largest life insurance and pension groups, with operations in 25 markets and over 25,000 employees worldwide.

Responsible for devising and implementing a strategic and integrated communications program to engage external and internal stakeholders about the progress of Aegon in serving the life insurance and developing retirement needs of its millions of customers, while creating long-term value for its shareholders.

Key Responsibilities:

• Internal communications; speechwriting; media training; crisis communications; web; editorial and production; corporate reporting; social media; community relations; coordination with public policy/regulatory affairs; corporate branding; Group-level sponsorships (Dutch soccer club Ajax); corporate philanthropy mission and implementation; corporate events.

Education

Saint Meinrad College
Bachelor of Arts in Philosophy / Communications, Philosophy / Communications

Saint Meinrad College, St. Meinrad, Indiana

Bachelor of Arts in Philosophy / Communications minor

Katholieke Universiteit te Leuven (Belgium)
, Religious Studies

Katholieke Universiteit te Leuven (Belgium)

Post-graduate degree in Religious Studies

Skills