Grace Briggs
Marketing & Advertising
Summary
Experience
Creative Director
AdLiven / San Francisco
Responsible for the creation and development of AdLiven's Partner Relations & Production teams, internal processes, and growth strategy.
Supervised design and production teams developing innovative concepts for 100+ monthly projects while managing deadlines. Established procedures and quality standards for department. Revamped work strategies and processes to accomplish agency objectives.
Trained and regularly mentored associates on performance- oriented strategies and customer service techniques. Evaluated and contributed to creative team ideas and translated into actionable project plans.
Researched industry trends and evaluated competitive
products.
Oversaw profitability, deliverables, and budgets.
Recruited, hired and trained top candidates with eye for
performance.
Creative Manager
iMediaBay / San Francisco
Managed production of digital ad creatives through full lifecycle
of projects.
Contributed to creative process through original ideas and
inspiration.
Worked with team of external design vendors, providing detailed
feedback to meet client needs.
Built and developed strong partner relationships to meet
company revenue goals.
Met & exceeded quality expectations through consistent communication and formation of strong partnerships. Negotiated & closed 100% of new client partnerships during term of employment.
Customer Success Manager
Boost Media / San Francisco, CA
Customer & Account Manager, in charge of the formation and advancement of strong client relationships across both the company’s SEO and Creative Design business solutions. Responsible for strategy, execution and analysis of Paid Search & Digital Advertising objectives. Launched client retention initiatives & restructured onboarding processes, which led to the decrease in churn by 36%.
Project Manager & Sales Specialist
Kiki de Montparnasse / New York,
Directly assisted the President and CEO of this luxury lingerie and intimate accessories brand with various marketing and financial projects; work encompassed assistance in brand enhancement, event planning and expense management. Also trained as a retail specialist for the flagship NYC store in order to understand the client experience and help with product positioning.
Retail Manager & PR Coordinator
Verameat / New York
Manager of sales, public relations, and e-commerce activities for this internationally recognized jewelry brand. Responsible for meeting and exceeding sales goals through traditional and creative sales approaches; growing customer-base through public relations and social media creation, supervising and training employees, and online customer service packaging and shipping.
Media Relations Intern
University of San Francisco / San Fr
Assistant to the Director of Media Relations for USF. Responsible for press releases, calendar listings and providing weekly summaries and creating grids of all USF-related media. Maintain Twitter and USF website postings regarding noteworthy media attention; write pitches for reporters and compile media lists for event invitations and interviews.
Co-Captain of Wings Team
Red Bull / Emeryville,
Lingerie Sales Associate & Website Photo Editor
Dollhouse Bettie / San Fran
Education
University of San Francisco
Bachelor's Degree / Advertising, Fine Arts
Skills
