Gina Gretta
Versatile Entertainment, Film and Digital Marketing Professional with Proven Success in Driving Revenue and Social Media Strategy/Brand Management and Public Outreach
Summary
I am an experienced media influencer, writer, digital marketing and social media marketing professional with more than five years of multifaceted experience in creative writing, entertainment, social media strategy, marketing, client relations, and communications.
As an experienced brand manager and ambassador, I offer proven experience in building brands, improving public perception, and identifying data-driven marketplace opportunities. In my previous roles, I have effectively leveraged my sales, marketing, advertising, and business development expertise to solve complex challenges in highly competitive markets including fashion and celebrity talent.
I excel while working independently or as part of a team, and I am passionate about developing strategic solutions, crafting creative content, and delivering measurable results.
Connect with me today to learn more about how my background and talents can impact your organization.
For bookings, please contact Jerrold Rhee at Bohemia Ent or Corey Kotler at BH Talent.
Experience
Digital Marketing Engineer
MediaMath / New York, NY
Selected as part of an exclusive cohort to develop expertise in TerminalOne, MediaMath's automation software, as well as the digital marketing and programmatic industry
Built and optimized a live campaign from set up to execution based on client goals and KPIs
Learned the key players and partnerships across the ecosystem, as well as the importance of people based marketing within the digital space
Uploaded creative assets in TerminalOne and performed quality assurance of pixel creation and placement on websites to track user behavior
Received competitively sought after certifications in programmatic and digital marketing from MediaMath's New Marketing Institute
Remote Social Media Manager
Practically Perfect Aesthetics / Dallas, TX
Designed creatives specific to clients, as well as branding and business strategies
Tracked social media outreach to thoughtfully engage, connect with and increase followers and drive revenue
Social Media Influencer, Brand Ambassador, Contributing Writer and Sales Specialist
Carbon38 & SweatStyle / Los Angeles, CA and New York, NY
Represented and reviewed exclusive, high-end fitness fashion to gain followers, clients and optimal sales
Managed and contributed to audience and traffic growth through social media marketing and content partnerships in fitness fashion apparel
Closely followed, researched and read all relevant media
Developed strong content strategies and created relevant and engaging copy in conjunction
Monitored key performance metrics of all content, using data to inform future content decisions and strategies
Social Media Strategist
Pete Goldfinger : Pete's Port For Writers / Los Angeles, CA
Developed branding and business strategies to engage followers and social media successes
Reviewed relevant screenplays and wrote detailed script coverage
Created multi-platform social media campaigns to drive revenue and increase client database, inclusive of Twitter, Facebook, and Instagram
Production Assistant and Fashion Stylist Assistant On Set
Anisa Productions : America's Next Top Model / Los Angeles, CA
Executed strategies for optimal production success while filming
Handled all on set needs daily, inclusive of putting out fires and delegating important tasks amongst the production team
Assisted the show's fashion stylist during on set filming
Campaign Coordinator
EyeWonder / Los Angeles, CA
Measured campaign success by tracking pixels, impressions, click-through rates and conversions
Tracked online tags in the company's legacy system for maintenance upkeep
Provided clients with digital media advertising solutions specific to individual campaigns and strategies
Created media plans and insertion orders, to monitor the organizational flow of online advertising campaigns
Blogger, Social Media Marketing Specialist
Steven Lippman Print + Film / Malibu, CA
Implemented targeted blogging strategies to grow relationships and increase public outreach
Developed concepts for new and relevant platforms, generating a larger fan base, client data base and heightened brand awareness
Assisted on editorial and fashion photoshoots, specifically with Malibu Magazine
Education
Boston University
Intensive Post Grad Semester in Entertainment and Film / Entertainment and Film Production, Entertainment and Creative Writing, The Business of Hollywood, Marketing and Celebrity PR
James Madison University
B.A. / Media Arts & Design, Online Journalism and Advertising/Marketing Communications, Creative Writing; Writing with Rhetorical Analysis
École Supérieure des Arts et techniques de la Mode (ESMOD)
Fashion Studies and Design / Fashion Design, Fashion History, Fashion Studies
Université Paris IV - Paris Sorbonne
Intensive Semester in Foreign Policy and Language Study / Foreign Policy, French Language, Fashion Studies
Skills
