Gina Cacciola
Experiential Marketer
Summary
Out-going personality with social media marketing and sales experience. Energetic, engaging and personable fast learner with strong interpersonal skills and work ethic.Demonstrated leadership skills as elected President of sorority with 90 members. Experienced and confident in dealing with the public. Proven success - GUESS Award for highest per hour sales of all store personnel
Experience
Social Marketing Intern
360i / New York, NY
· 10 week intensive internship at 360i, top award winning digital ad agency whichincluded weekly training designed to teach leadership skills to potential digital marketers.
· Managed responsive messages for two 360i major clients, Fisher-Price and Nestle Pure Life:
o Monitored all social media platforms and responding to any customer comments or concerns
o Prepared insight reports on effectiveness of social media campaigns based on captured statistics.
· Researched and prepared weekly “Thought Leadership” report for internal teams and clients trends with potential to affect agency/client, including trends on platforms, the industry, social media creative.
Mobile Media Sales Intern
AdTheorent / New York, NY
· Assistant to the sales team at AdTheorent, the first mobile ad network to employ real-time, programmatic buying for Fortune 100 brands and their agencies.
• Conducted research to identify targetmedia agencies with mobile ad budgets.
• Prepared detailed profiles of potential clients to streamline the efforts of the salesteam.
Education
Fairleigh Dickinson University
BA Communications / Communications, Marketing, Advertising
Dean’s List; Honors List; Communications Honor Society
President, Delta Phi Epsilon. Elected by the membership. Manage sorority chapter with 90 members. Responsible for overseeing all activities, including philanthropic, disciplinary and recruitment.
