Gian Luca Bersezio

Development and execution of the global marketing and communication guidelines for the Diesel BU, in alignment with portfolio and brand/ category strategies

In charge of leading cross - functional groups in the department ( PR, Digital, Presence Marketing, Trade & Retail, etc.)

Management and coordination of worldwide projects and strategic initiatives with specific focus on Chinese & Pacific Markets

Management of the Special Projects overall budget

Identify cost-effective methods to drive store traffic and sales

Recruited to join Diesel China with the mandate to identify brand positioning in Chinese market and execute overall brand presence opportunities in the Luxury target (Music, Art, etc.)

Report to the Country Manager and partner with Diesel Head Quarter marketing team in Italy

Drive the business by creating and owning the Marketing strategy plan for the Chinese & Pacific markets

Monitoring market trends and major competitors activities occurring in China

Training and leading the local team to implement international guidelines on Diesel brand values

Global strategies and guidelines of all brand events, retail openings, special projects over 25 countries by owning the end-to-end marketing process from idea creation/ strategy through field implementation

Coordination of local Presence Marketing teams in order to guarantee execution in line with brand standards and guidelines

Leading International Trade Presentations: collecting the Collection idea creation with the implementation of the fashion show and showrooms creativity, models casting and overall budget management

Project leader of International Special Project

During executing the 55DSL experience, involved in 1 year assignment in Diesel Talent and Event Marketing Manager for Diesel

Develop Diesel presence marketing strategy from scratch- included VIP/ celebrity relationships, local event concepts, sponsorship opportunities and product placement strategies to build local brand equity

Accountable for strategic planning, local activities, market analysis, asset and budget control

Managed all brand events, retail openings, wholesale corner openings and promotions for Retail and Wholesale channels across Italy

Recruited to implement marketing strategies for the emerging Diesel youth brand, with full accountability for all trade and retail marketing, digital marketing, partnerships, PR, product placement and media planning investments

Partner with the sales and retail teams to evaluate marketing initiatives to improve store traffic and sale: consumer promotions, In-Store Events, Windows Program and POS materials, store staff training

In charge of managing cross- functional departments in the Communication Team (Media, Trade & Retail, Press & PR, Events)

Planning, Allocation and Management of Marketing Budget

Responsible for the development of the marketing and communication strategies, actions, tools and investments directed to support the business

Owner of the coordination between Marketing and Sale teams activities by leading the end-to-end marketing process from idea creation/ strategy through field implementation

Managing the seasonal brand / corporate advertising campaign together with the editor and cross- functional groups in the marketing team (digital, Press & PR)

Planning and Allocation of Communication Budget