George Ko

Coral Robots, Inc. (2018 - Present)

• Analyze key performance indicators to craft and execute marketing and brand strategies.
• Own vertical campaigns covering commercial, digital, website, print, collateral, alternative media, and experiential events such as pop-up retail and live concerts.
• Partner with traditional retailers including Amazon, Best Buy, Target, and Walmart.
• Strengthened brand and product awareness that helped to deliver the 2019 CES Innovation Award in Robotics.
• Directed six creative agencies from the MDC Partners portfolio to execute two national campaigns.
• Planned and executed six pop-up retail experiences in San Francisco, LA, and NY.
• Managed social media influencers who delivered 22M+ impressions and 900K+ engagements.
• Achieved a 3.5% email conversion rate and engaged users for 4:35 minute average on website.
• Executed official brand and event collaborations with Momofuku, Eataly, b8ta, Indiegogo, and WeWork.

Giant Robot Media (2017 - 2018)

• Produced 1K+ hours of content that delivered 93K+ YouTube views, and 50K+ social media engagements for the punk rock/indie culture within the Asian American community.
  
• Engaged 50K+ target audiences and achieved an average 2:35 minute average for website visits.
• Managed freelance content producers including editors, videographers, artists and influencers.
• Coproduced and staged five concerts with Run River North, DANakaDAN, and more.
  
• Fostered collaborations with celebrities such as James Jean, Katsuya Terada, Roy Choi, Eric Nakamura, George Takei, TOKiMONSTA, TroyBoi, and Dan the Automator.

Steinway & Sons (2016 - 2017)

• Performed on the piano and demonstrated instruments worldwide, including the self-playing AI piano, Spirio.
• Represented Steinway in public outreach including as a lecturer and workshop leader at MIT Media Lab and the Berklee College of Music.
• Brokered long term relationships with institutions to promote over $550k in sales of new and used instruments.

Adam Gyorgy Foundation Productions NYC (2015 - 2016)

• Ideated a brand image and web design to engage audiences and donors.
• Prospected and developed partnerships with companies including Tesla Motors.
• Coproduced a sold-out concert at Carnegie Hall.

Pianos for Harvard Fundraising Project (2014 - 2015)

• Wrote a $2.6M grant proposal to replace or restore 76 pianos on the Harvard campus.
• Drove fundraising efforts and facilitated cooperation of Harvard stakeholders with private companies.

Entrepreneurship in Residence, selected into incubator program.