George Le Pera

DHLSameDay.com— Strategy, storytelling, corporate video

New York Public Radio — Major brand proposal, communications, PR

Grapeshot (acquired by Oracle) — Contextual intelligence, web content, email, direct response The Oliver Agency — New business proposal, positioning

MyWit.com — SEO, ecommerce, branding, strategy, digital, infographic

West Cary Group — Television positioning, script for broadcast

LottoKings.com, WinTrillions.com — Digital, social media, ecommerce, international lottery

• Elevate response rates exponentially

• Increase customer base beyond KPIs

• Launch website, banners, email campaigns

2010 - 2016

Responsibilities:

• Creative — Brand ideas, positioning, advertising, communications, PR. Use deep knowledge of

digital design, web content to implement fresh approaches. Storyteller. Written, verbal skills.

• Analytical — Qualitative analysis, personas, review data, focus groups. Study of ROI, response

rates, segmentation, A/B multivariate testing.

• Strategy - Provide briefing, direction, digital campaigns.

• Communications — Ability to meet with C-suite executives, corporate heads, cross-departmental

directors on a regular basis. Team player, active listener, build rapport easily. Internal, external.

• Management — Keep multiple marketing creative on schedule to meet tight deadlines, manage

own work, schedule. Self-starter, work independently. Microsoft Word, PowerPoint, Acrobat Pro, InDesign.

Clients — VirginAtlantic.com, Pearsondigital.com, FNBODirect.com

Successes:

• Increase FNBODirect.com savings account deposits to over $1 billion

• Proposal, strategy, win Virgin Atlantic Airways, Pearson Education accounts

• Successfully launch Virgin Atlantic Airways credit card, Pearson Education Digital Webinar

experience, events

Responsibilities:

• Creative — Develop key digital communications, brand, strategy. Create breakthrough website,

web content, viral, social media, blog, direct response campaigns.

• Problem Solving — Use data, focus groups, surveys to inform analytical, brand decisions. Assess

new data on a continuing basis to develop new positioning, remain to top of new tools, Adwords.

• Creative Leadership — Receive information from clients, translate into briefing documents. Provide

strategy, direction. Energetic brand champion. Liaise with external PR agency.

• Presentation — Create proposal, pitch, win new business at executive level. Work collaboratively

across departments to develop innovative presentations. PowerPoint, Word, Acrobat Pro. Written,

verbal skills.

• Management — Keep team on track in the face of multiple responsibilities, tight deadlines in a fast-

paced environment. Accurately prioritize workflow. Self-motivated.

Clients — Chase Bank, MetLife, Capital One, John Deere, Bloomberg Radio, Reed Exhibition, Pfizer

Successes:

• Pitch and win John Deere, Reed Exhibition accounts

• Beat Capital One control campaign

• Create award-winning dimensional experience for Bloomberg Radio

Responsibilities:

• Creative — Brainstorm and execute winning direct response, print, digital, banner, SEO, out of

home, direct to consumer and business to business, campaigns, RFPs.

• Data Analysis — Use A/B multivariate test and learn protocols, inform decisions using qualitative

focus group data, investigate production methods to improve ROI, develop audience personas

based on success rates.

• Creative Leadership — Create clear, concise, and actionable briefs. Provide strategic direction.

Present to managers up to C-suite executives.

• Management — Role up sleeves leader by example, mentor, flourish in fast-paced energetic

environments.