Generational Equity

Generational Equity, founded by Dr. John Binkley and his son Ryan Binkley, who serves as its President and CEO, is headquartered in Richardson, Texas. This year, the firm celebrates two decades of exemplary service in the business advisory sector, marking its 20th anniversary. Over these years, Generational has grown to employ more than 350 professionals across 16 offices in North America, establishing itself as a pivotal force in aiding middle-market businesses through critical transitions.

As a primary entity within the Generational Group—which includes Generational Capital Markets, Generational Wealth Advisors, Generational Consulting Group, and DealForce—Generational Equity offers a broad range of specialized services. These services are expertly crafted to assist business owners in navigating the complexities of mergers and acquisitions, growth consulting, wealth management, and leveraging digital innovations for business advancement.

The firm has built a formidable reputation in the industry, evidenced by a robust proprietary network that includes over 28,000 potential buyers and a history of more than 1,600 successful transactions. This track record has garnered numerous accolades, including repeated recognition as Investment Banking Firm of the Year, Valuation Firm of the Year by M&A Advisor, and the prestigious title of USA Investment Bank of the Year by the Global M&A Network.

Generational Equity’s philosophy is centered around a client-first approach underpinned by values of integrity, transparency, and diligence. This philosophy ensures that every client engagement is treated with the utmost care and that services are precisely tailored to meet each business owner's individual needs and goals. This meticulous attention to detail and dedication to client success sets Generational apart in the business advisory landscape.

The firm’s comprehensive service offerings include M&A Advisory, guiding business owners through the intricacies of buying and selling businesses with strategic acumen. Sell-side services focus on preparing companies for sale, optimizing their market value, and strategically positioning them to attract the best potential buyers. Additionally, the firm offers in-depth business valuations, providing crucial insights into the market worth of a company.

Beyond these transaction-focused services, Generational Equity offers growth consulting to enhance operational performance and strategic positioning. After a transaction, Generational Wealth Advisors provides expert wealth management services to ensure clients' financial well-being. Generational Capital Markets offers access to capital and investment strategies, while Precocity, the firm’s digital branch, provides cutting-edge technological solutions to improve business processes and customer interactions.

Generational also demonstrates a profound commitment to community involvement, supporting various charitable organizations and initiatives. This dedication to social responsibility underscores the firm’s broader commitment to positively impacting the business world and the communities it serves.

Generational Equity is a leader in the business advisory sector, renowned for its strategic guidance, commitment to client success, and comprehensive approach to corporate and community engagement.