Francisco Magana
Creative Director
Los Angenles CA
Message
Connect
Profile:
Summary
Industrious Creative Director offering proven success in bringing innovative visions to fruition. Drive all aspects of creative design process, ensuring delivery at the highest level. Highly recognized and valued at executing successful corporate brands. Experienced leader of strategic vision; and guiding creative paths for corporate success.
Experience
2017
Nov
-
2020
Mar
Global Creative Director
Nike, Inc. - Hurley / Costa Mesa, CA
- Managed the creative direction and execution to Hurley’s worldwide end to end brand and marketing development programs throughout North America, Australia, Europe, and Japan markets.
- Led a team of 12; managed and coached team direction for—brand, digital, retail, and social/visual communication, ensuring innovative product stories were delivered to market.
- Oversaw strategic planning executing integrated campaigns by leading and inspiring creative staff, outside directors, production staff, and post-production teams to ensure delivery.
- Improved creative business demand solutions; produced a multi-platform campaign program to successfully launch first of its kind “Hurley Women’s” category in Spring 2018.
- Directed marketing project stages: including conceptual planning, schedule management, and final implementation, collaborating cross-functionally increasing sell-through in all key styles.
- Optimized creative workflow strategies based on company targets, product specifications, market data aligned with multi-million-dollar budget.
- Increased bottom line profitability with the redesign for Hurley’s brand 365 look elevating timeless brand identity.
- Orchestrated a global network of photographers to capture compelling inspirational and lifestyle content of athletes and ambassadors for media positioning in global vertical markets.
2015
Aug
-
2017
Nov
Digital Art Director
Nike, Inc. - Hurley / Costa Mesa, CA
- Brainstormed on "big ideas," pitched, designed, and delivered "best-in-class" creative solutions.
- Managed Hurley’s online brand identity aligned with Nike’s guidelines, collaborating with digital marketing teams to develop innovative designs integrated into Nike’s digital solutions.
- Created and developed the Hurley brand e-commerce style guide capturing an authentic Hurley look in the Nike online space.
- Program director for external agencies to create world-class videos and visuals for crucial product launches, setting future standards for upcoming ad campaigns.
- Implemented a mobile-first approach seasonal creative delivering the best mobile experience across all digital—brand website, product microsites, paid media, social, and e-mail marketing.
- Collaborated with the Global Creative Director to conceive and execute creative concepts of distinctive and compelling campaigns of top athlete signature product launches.
2012
Jun
-
2015
Aug
Senior Digital Designer
Nike, Inc. - Hurley / Costa Mesa, CA
- Spearheaded the hurley.com site migration to the Demandware e-commerce platform encompassing the redesign and digital performance of the site with the UX team.
- Led department vision and related planning strategies by creating digital customer experience to drive conversion while supervising the digital design team.
- Built a customizable board short user interface platform with the UX team from the ground up, architecting the look and consumer journey.
- Created and implemented robust motion graphics for key product campaigns upgrading the digital and retail experience resulting in a new standard.
- Designed and evolved informative campaign microsites for seasonal key product launches.
- Leveraged data analytics to design successful e-mail marketing and paid media campaigns.
2010
Jun
-
2012
Jun
Digital Designer
Nike, Inc. - Hurley / Costa Mesa
- Produced digital performance marketing motion graphics on high profile projects such as Hurley X Disney’s Tron, Nike US Open of surfing, and the Hurley Pro surf event.
- Redesigned the user interface of the Hurley website to be more modern and user-friendly.
- Created robust design systems, including digital brand guidelines and best practices.
2007
Oct
-
2012
Jan
Videographer & Photographer
Blue Sky Videos / Newport Beach CA
- Managed the creation and production of photo and video, ensuring high-quality content.
- Edited photos and AV to create meaningful storytelling.
- Established production procedures to streamline post-production workflow.
- Developed working relationships with event production vendors and coordinators, resulting in increased business
2007
Sep
-
2010
Jun
Lead Designer
Laguna Albums / Laguna Beach CA
- Supervised the design department and defined product and vision around market trends.
- Coordinated digital product needs applying those learnings to future iterations.
- Identified opportunities in the digital presence through research, action, and validation.
Education
2007
-
2010
Laguna College of Art and Design
Bachelor of Fine Arts (BFA) / Graphic Design, Illustration
Skills
