Francesca Friday

Assists media investment team on securing media space across broadcast and cable networks on behalf of client accounts, Communicates and negotiates with network representatives to secure optimal advertising opportunities for clients; Utilizes data and technology to elevate clients to their fullest audience reach potential

• Contributed 5-6 articles per week relating to fashion industry news and style advice for the Betches website
• Proliferated the Betches signature humorous narrative with funny yet insightful pieces, contributing to a lifestyle brand that has resulted in a New York Times bestselling novel and an online following of millions of readers
• Forecasted fashion trends and employed a high level of fashion knowledge, unique aesthetic, and creative vision to successfully report on fashion and curate the Betches’ style point of view, positioning the publication as a leading fashion authority among online media

• Worked within the American Eagle/Aerie market research and testing department; completed final market research project for Aerie bras and presented to cross-functional partners
• Assisted the American Eagle/Aerie brand, social media, and digital marketing teams
• Participated in collaborative marketing projects with major publications and fashion influencers
• Learned firsthand from marketing professionals and top executives about additional marketing spheres, fashion merchandising, finance, global business strategies, omni-channel retail strategy and inventory planning through internship program courses and executive round-tables