Federico McCormick

Federico McCormick

Sports Marketing & Communications

Buenos Aires, Argentina
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Summary

- Sports + Marketing + Communications, my vocation, my passion.

- Strong creative mind, precision, pro-activity, can-do attitude all wrapped into positive energy and a great sense of humour.

- Excellent interpersonal and communication skills: ability to lead projects, motivate stakeholders and build sustainable relationships with sponsors.

- Strong cultural sensitivity and first class customer engagement skills.

- Experience in working simultaneously on several projects, in demanding deadlines.

- Ability to prepare business proposals or documents.

- Strong influencing skills; persuasive, able to win support and engagement of others.

- Excellent communicator with an ability to communicate effectively with a diverse range of people.

- Strong reporting skills ie performance analysis, budget management and review of communication campaigns.

- Excellent organisational skills and self-motivated personality.

- Ability to work to tight deadlines, cope with event pressures, and manage time effectively.

- Experience in a sports sponsorship role, with a track record of directly delivering high value deals.

- Identify and prioritise target categories and brands to proactively build a pipeline of potential commercial partners, commercial rights and benefits for Sponsors.

- Comfortable communicating with and presenting to senior level executives across a range of industries.

- Ability to lead negotiations to secure attractive deals which create value.

- Ensure high quality partner servicing to support the creation of long term relationships.

- Evaluate and analyze commercial partnerships, constantly seeking ways to grow the value of such relationships.

- Experience of working with a variety of partners, agencies and suppliers.

- Strong team player, but highly proactive and able to work autonomously.

- Flexible, adaptable, able to think creatively as plans evolve and events unfold.

- Strong understanding of brand development.


Experience

2001 Sep - 2010 Oct
Sponsoring, Hospitality & Events Manager, Marketing.
Peugeot Argentina / Buenos Aires

Creative development, analysis, planning, implementation and coordination of Marketing events.

BTL campaigns in Argentina, Latam and Europe.

Negotiations with Federations, media and other companies.

(Argentine Tennis Association, Argentine Rugby Union, Argentine Polo Association, ESPN, Adidas, Red Bull)

Sponsoring & Sports Marketing: - Rugby (Los Pumas) - Tennis (Argentine Cup & Roland Garros)

- Golf (Argentine Open & Peugeot Challenge)

- Polo (Argentine Open) - Peugeot Sport (WRC – TC2000)

2000 Jan - 2001 Aug
Advertising, Events & Sponsoring
Torneos y Competencias / Buenos Aires
Sports Network. Pro-Entertainment Business Unit.
1996 Jan - 2000 Dec
Marketing, Advertising & Sales
Clover Plast / Buenos Aires
1994 Jan - 1995 Dec
Owner
Mc Fruit / Buenos Aires

Self managed company specialized in fruits & vegetables home delivery.

Education

2010 - 2011
ESEADE
Sports Management Programme
2000 - 2004
UCES
Advertising.
1995 - 1998
Universidad Católica Argentina (UCA)
Political Science
1982 - 1993
​Cardinal Newman College
bachelor's / Bilingüal education (spanish & english)

Skills