Fard Shaheed

Fard Shaheed

Creative Director · Graphic Designer

New York, NY
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Summary

Creative services professional offering an extensive history of consulting and providing effective solutions for print, video and web while working under not ideal conditions, yet providing the most optimal results.

Experience

2007 May - Present
Creative Director · Graphic Designer
Draf Ink Studios / New York, NY

Draf Ink Studios provides consultation in graphic design, illustration, and printing for several individuals, non-profits and small businesses.

As founder and creative director, my duties include directly securing accounts, corresponding with clients and maintaining the completion of strategies for brand awareness and identity. Responsible for managing projects from concept to completion, and determining arrangement of material, I also confer with third-party consultants/vendors to prepare artwork for final output and distribution.

As a graphic designer, my job functions are selecting style of type and design elements, creating material layouts, photography and image capture, some retouching/manipulation and preparing final versions of graphics for print, web and video on a regular basis.

2019 Mar - 2019 Jul
Graphic Designer
South Bronx Overall Economic Development Corporation (SoBRO) / Bronx, NY

SoBRO is a non-profit organization in the South Bronx offering youth & adult education, employment assistance, entrepreneurial development & business resources to encourage personal and professional empowerment to its residents.


As a graphic designer, I worked with staff to design and create websites for various non profit organizations, associated with SoBRO. I also produced marketing materials to be used for promotional purposes.
2017 Oct - 2018 Jun
Art Instructor
Keys To Abundant Life / New York, NY
Keys to Abundant Life, Inc. is a consultation firm which offers wellness services and education that promotes growth, development and healthy lifestyles to children attending NYC public schools.

I educated 6-8th grade children in the fundamentals of art. Developed a curriculum consisting of several projects ranging from object illustration to design, which enabled them to display their interests and express themselves creatively. I also assisted the site coordinator oversee them producing layouts and images for individual cookbook projects which combined their culinary classes with the art sessions.
2014 Aug - 2015 Jan
Support Associate (Brand Delivery)
Victoria's Secret / New
In Sept 2014, the store unfortunately wasn't stocked with drawer/bin size tags in preparation for their Labor Day promotional sale. They regularly order their materials, which takes several days.

Speaking with the product manager, I offered to reproduce the tags and arranged to have them printed at the local FedEx/Kinko's. Working with a budget of <$20, I successfully recreated tags on Adobe Illustrator (see below) inside of 12 hours, saving the store time and money.

The location exceeded their goals, and we all celebrated.

Education

2010 - 2020
New York City College of Technology
Bachelor of Technology / Communication Design

Studied Web Design, Game Design Concepts, Story Boarding Concepts, Animation, Desktop Publishing, Corporate Identity Design, Vector Art and Photography for Design

2019 - 2019
Noble Desktop
Certificates / Visual Design, Motion Graphics
1993 - 1996
Bronx Community College
Associate in Arts / Liberal Arts (Art Option)
Studied Illustration, Sculpture/Ceramics, Printing, Photography and Computer Graphics

Skills