FaranEbi Collins Bonifer

FaranEbi Bonifer

Retail District Manager

Los Angeles, CA
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Summary

Highly experienced and dedicated multi-store manager skilled in full-cycle recruitment, leadership development, financial planning, buying/merchandising, and brick & mortar marketing/social media.

Experience

2017 Jan - Present
BNKR Retail Manager
Australian Fashion Labels / Los Angeles

• Creating training and reinforcing service, product, management, recruitment, and sales training to the assistant store manager and associates

• Working cross-functionally with internal stakeholders to improve, develop and advocate new promotional opportunities to drive retail conversion

• Developed the annual budgets, marketing, social media, and promotional strategies

• Reviewing processes with a view toward continuous improvement in direct reports, products, and services

• Developed modeling to optimize inventory forecasting, tracking and analysis of key performance indicators such as markdowns, sales trends by category and product

• Manage Buys and Open to Buy to achieve store sales and margin goals; adjust and propose markdown strategies when needed

2013 May - 2017 Jan
Retail District Manager
Equinox / Los Angeles

• Monitored and analyzed business trends across all stores within district; developed and implemented plans to maximize sales and meet or exceed goals within district for all Key Performance Indicators including sales, payroll, expense control and store contribution

• Ensured company selling and customer service standards were upheld consistently across all stores in the district through effective coaching and training of Store Managers and associates

• Recruited, hired, retained and developed a team of Store Managers and Associates that achieved excellence in all areas of measured performance to meet or exceed company business objectives; drove business through effective scheduling and payroll management

• Coached store teams in developing and maintaining operational best practices in the areas of stock flow, floor presentation, loss prevention, store maintenance, and merchandise functions (price changes, transfers, damages, etc.)

• Ensured protection of gross margin by meeting and exceeding established shrinkage goals within the district

• Directed, trained and supervised store teams in implementing and maintaining the highest level of presentation and visual standards consistent with the Equinox brand

• Developed a hands-on environment that emphasized sales floor management, customer service and sales generation

Education

2009 - 2010
Louisiana State University
Master of Business Administration, Business Administration