FaranEbi Bonifer
Retail District Manager
Summary
Highly experienced and dedicated multi-store manager skilled in full-cycle recruitment, leadership development, financial planning, buying/merchandising, and brick & mortar marketing/social media.
Experience
BNKR Retail Manager
Australian Fashion Labels / Los Angeles
• Creating training and reinforcing service, product, management, recruitment, and sales training to the assistant store manager and associates
• Working cross-functionally with internal stakeholders to improve, develop and advocate new promotional opportunities to drive retail conversion
• Developed the annual budgets, marketing, social media, and promotional strategies
• Reviewing processes with a view toward continuous improvement in direct reports, products, and services
• Developed modeling to optimize inventory forecasting, tracking and analysis of key performance indicators such as markdowns, sales trends by category and product
• Manage Buys and Open to Buy to achieve store sales and margin goals; adjust and propose markdown strategies when needed
Retail District Manager
Equinox / Los Angeles
• Monitored and analyzed business trends across all stores within district; developed and implemented plans to maximize sales and meet or exceed goals within district for all Key Performance Indicators including sales, payroll, expense control and store contribution
• Ensured company selling and customer service standards were upheld consistently across all stores in the district through effective coaching and training of Store Managers and associates
• Recruited, hired, retained and developed a team of Store Managers and Associates that achieved excellence in all areas of measured performance to meet or exceed company business objectives; drove business through effective scheduling and payroll management
• Coached store teams in developing and maintaining operational best practices in the areas of stock flow, floor presentation, loss prevention, store maintenance, and merchandise functions (price changes, transfers, damages, etc.)
• Ensured protection of gross margin by meeting and exceeding established shrinkage goals within the district
• Directed, trained and supervised store teams in implementing and maintaining the highest level of presentation and visual standards consistent with the Equinox brand
• Developed a hands-on environment that emphasized sales floor management, customer service and sales generation