Fabrizio Senatore

Consulting company, partner of STUDIOMILANO, a business management company.

Successes:

• Founded a consulting company and established a partnership with another one. We help selected clients in several industries: Food and Beverage (Bacardi, Matilde Vicenzi, Primosic Wines); Furniture and Design (Fendi Casa, Minotti Cucine); Luxury, Jewelry (Ferrari, Panerai); Apparel and Sportswear (OMP-Racing, Slam, Original Marines); Real Estate (the Highline Milano).
• Served as Country Manager for Minotti Cucine and as CEO for Original Marines. Currently working as Digital and E-commerce manager for Matilde Vicenzi.

Managed all the brand related business: licensing, merchandising and retail

Vice President Ferrari Brand, Englewood Cliffs, NJ 2015 - 2016

SVP, General Manager Ferrari Stores, Dallas TX 2012 - 2014

Consultant to Ferrari, managed the retail activities in the USA with full P&L responsibility. The Ferrari Store network was operated by their franchisee Forza Retail based in Dallas.

Successes:

• Achieved the turnaround of the Retail Stores with 17% sales growth, cost reduction, stores refurbishment, cash flow and bottom line improvement.
• Managed the transition from franchisee to corporate operated stores.
• The consultant agreement was renewed 4 times.

Global lifestyle company. Present in more than 120 countries, 3 Billions USD in sales.

Chief Executive Officer USA & Caribbean, New York, NY and Miami, FL2008 - 2009

International Sales Director, Treviso, Italy 2006 - 2008

Sales Director Italy, Treviso, Italy 2004 – 2005

Successes:

• Managed the sales for the 5 brands of the group with 12% sales growth in the first year while restructuring the sales team and redefining the commercial policies.
• Achieved a sales increase of 110 million USD in 2007 and developing the growth strategy for all macro-areas, as International Sales Director with sales and margin responsibility for all markets and company’s brands; managing an international team of 20 sales managers, 26 agents and had board responsibility of foreign companies (subsidiaries and Joint Ventures), with over 1 Billion USD sales responsibility.
• Established the new North America’s headquarter with a staff of 40 people, managing retail and wholesale, with over 60 corporate stores and 50 franchisees and a workforce of more than 300.

Member of the Executive’s Committee since 2008 and of the Investment’s Committee since 2006, supervised over 300 million USD in real estate investments.

One of the main retailers in Italy with more than 400 stores; listed company; producer and retailer of fashion knitwear and apparel.

Chief Executive Officer South Korea, Seoul, South Korea2003 – 2004

B.U. Director Franchising, Ponte di Piave, Italy2001 – 2002

Retail Project Manager, Ponte di Piave, Italy2000 – 2001

Budgeting and Reporting Manager, Ponte di Piave, Italy1998 - 1999

Successes:

• Managed the successful turnaround of the most important foreign subsidiary with full scale retail operations (Department, Main Street and Outlet Stores) and local production. Improved design with local design team, reduced time-to-market, renegotiated the Joint Venture agreement and opened new stores in South Korea and the Philippines, managing over 30 point of sale and over 100 employees.
• Achieved sales target managing 600 franchisee shops worldwide, supervised license agreements , M&A activities, negotiated and opened new markets managing 18 agents, 2 sales directors, 5 area managers and 6 subsidiaries abroad.
• Developed the Budgeting and Reporting Department, worldwide commercial controller, implemented the commercial reporting system providing reports and forecasts to President, CEO, VPs of Sales, Merchandising and COO.

Project manager for the new merchandising system for over 60 corporate stores, introduced an automatic replenishment system, achieving 20% revenue improvement and an 8 points sell-through improvement.

Direct Marketing, Home Delivery of Frozen Food, one of the fastest growing companies in Italy in the decade.

Market leader with more than 6 million households regularly served.

Planning & Development Manager, San Vito, Italy 1992 - 1998

Retail Controller, Straelen, Germany 1990 - 1992

Successes:

• Created the Planning & Development Department, with a team of 7, developed reporting system (daily performance analysis for 1,100 salespeople), developed budget software for 60 profit centers; developed marketing and promotional plans, incentives plans, customers portfolio management, in 6 years the revenues multiplied tenfold from 18 to more than 180 million USD.
• Planned and supervised the start up in France, Slovenia, Croatia and Greece.
• Supervised the integration of a former competitor network resulting in the fastest growing unit for 3 years in a row (CAGR of 35%).

Controller Degree

Controller Akademie, Munich, Germany 1993 - 1996

Graduate in Business Administration (2nd level university degree)

Ca' Foscari University, Venice, Italy 1985 - 1990