ethan jackson

Increased the profitability of the agency's core offerings in creative, brand planning, and innovation services for three consecutive years through strategic growth with clients in the US and UK that included Red Bull, Pabst Blue Ribbon, and The Collective

Led client-based teams to solve commercial challenges by planning creative strategies that produced actionable results for multiple stakeholders. Directed large scale creative projects with the client and creative teams responsible for integrated campaigns to answer key strategic business imperatives

Optimized and led the agency's overall content creation principles by building and mentoring an internal production team with new partner relationships focused on nontraditional resources that increased the creative quality and profit margins

Guided agency leadership in developing, launching, and achieving the net new 3–5-year growth strategy built and implemented on commercial principles

Evaluated primary and secondary research, to identify and synthesize specific categories’ cultural trends, consumer insights, and behaviors that defined and articulated the agency's commercial proposition and position to launch the commercial go-to-market plan

Partnered with leadership to streamline the creative problem-solving philosophy into an actionable agency-wide discipline and product offering

Founded a successfully commercial creative house and built a team producing strategic, video content for partners at advertising agencies, digital shops, and direct clients at Johnston & Murphy, Tito’s Handmade Vodka, Popular Science, Urban Electric, and WineBow Imports

Led client growth by securing new partners, providing strategic leadership and insights into the conventional production process. Evaluated holistic marketing campaign to ensure work was integrated strategically from the creative development process to the final deliverables. Increased year-over-year revenue with steady profit resulting in a successful sale in 2018

Executive produced and financed two feature-length documentaries, The Color of Fire and Backpedal, both winning regional festivals

Secured new business for the broadcast and animation departments by aligning leadership in building, developing, and executing a marketing plan to identify market opportunities

Managed the creative brief development with partner agencies and clients of broadcast campaigns for existing and new clients: SC Education Lottery, The Nickelodeon, and Cavalier Films from script to execution

Developed strategic plans for integrated communications with the creative director to produce campaigns for First Citizens' Bank, Coral Gables Hospital, and Beaufort Memorial Hospital

Supervised direct reports of account executives

Led Maytag's partner agencies in developing and executing the comprehensive integrated communications plan to relaunch the brand for North American markets. Developed the brand position that shifted Maytag back to category leader

Managed the creative development and the campaign launch in the US. and Canada, including television, print, and nontraditional efforts

Mentored and supervised direct reports day-to-day activities: account executive and assistant account executive

Supervised Dr. Scholl’s integrated communications strategies for their portfolio of foot-care brands along with new product launches

Managed the strategic and creative direction for each brand's advertising which included: print, TV, radio, and digital

Led the client service team's growth and development: account manager and account coordinator

Assisted in managing Kraft’s Hispanic advertising for the following brands: Kool-Aid, Capri Sun, Post Cereals, Oreo, Chips Ahoy! and Ritz

Managed the activity and progress of the creative production for the brands’ advertising and promotional work including print ads, TV spots and digital