Esther Shpak
National Advertising Manager
Summary
Versatile marketing strategist with more than 10 years of experience in designing global marketing strategies, implementing music and content marketing initiatives, and enhancing brand and product awareness on behalf of industry leader Red Bull. Excels in taking concepts and translating them into compelling media campaigns to elevate customer engagement. Resourceful professional; adept at leveraging market data and consumer insights to exploit opportunities across market segments.
Experience
National Advertising Manager
Red Bull North America / Santa Monica, CA
Oversee creative production and media strategy for a wide variety of successful campaigns. Exploited market opportunities by targeting specific consumer segments, establishing strategic partnerships, and promoting content to raise brand awareness and consumption.
Key Accomplishments:
- Led advertising and content marketing efforts to establish Red Bull Music as an authentic voice and brand within the industry.
- Produced and executed product launch campaigns, raising awareness an average of 25 points.
- Managed campaigns for small and large-scale local events; with attendance goals ranging from 5K to 120K.
- Diligently challenged agencies to promote original thinking and thereby generate larger impact.
- Brokered successful and innovative, first-to-market content partnerships with streaming partners and publishers.
- Directed and socialized massive cross departmental cooperation to create national ticketing strategy for US events.
Brand Marketing Specialist
Red Bull North America / Santa Monica, CA
Leveraged data to advise the executive team on strategies to optimize awareness and consumption. Studied and interpreted data in areas including consumer trial and awareness, segmentation, ad tracking, marketing mix modeling and competitive reporting.
- Conducted research efforts for first short- and long-term ROI analysis of Red Bull’s marketing mix
- Traveled to Austria and partnered with the firm’s International brand team to create Red Bull’s first social responsibility strategy.
- Oversaw consumer insights initiatives including How Red Bull’s Brand DNA & Key Playgrounds Stack up to Millennials’ Values vs. those of Consumers from 20 Years Ago; Outcome pivotally changed the way Red Bull positions the product.
Education
Steinbeis Hochschule
Masters of Business Engineering, Business Engineering
Masters of Business Engineering, Steinbeis Hochschule, Berlin (2012)
Copenhagen Business School
International Business
University of Southern California
Business Administration, Global Business
Major in Global Business, Minor in Russian Culture and Language
- Presidential Scholarship and Dean’s List,
- Delta Sigma Pi (Business Fraternity) Pledge Social Chair
Skills
