Erin VanWey
Director, Communications and Marketing
Summary
In addition to a bachelor’s degree in communications, you will find upon reviewing my resume that my background demonstrates progressive experience in marketing and communications culminating in my current role as Director of Communications and Marketing with the University of Florida Health System in Jacksonville. You will also note a proven ability to meld creative thinking and conceptual skills with analytical and business talents to produce collateral.
A small selection of my key projects and accomplishments include:
- Overseeing all aspects of a major, four-phase marketing campaign critical to a new facility launch, meeting targets for brand awareness and attracting thousands of attendees for the grand opening.
- Embracing new platforms and integrated marketing strategies to maximize the impact of B2C and B2B campaigns, spurring an improved referral pipeline along with boosts in volume.
- Effectively building and retaining top-tier teams, promoting collaboration and creativity to deliver outstanding work and consistently beating average employee engagement survey scores.
With a firm commitment to continued career growth and enthusiasm for furthering your objectives, I look forward to making significant contributions as part of your team. Ready to explore this opportunity with you in greater detail, I hope to meet with you soon. Until then, thank you for your consideration.
Experience
Director, Communications and Marketing
University of Florida Health Jacksonville / Jacksonville
University of Florida Health – Jacksonville, FL
Director of Communications & Marketing, 2001 to Present
Oversee all aspects of strategic communications and marketing for leading academic medical center in Southeastern U.S. encompassing two hospitals and outpatient campuses as well as University of Florida College of Medicine – Jacksonville and 60+ primary and specialty practices dispersed across NE Florida and SE Georgia.
Provide vision-driven leadership to program planning and management, directing activities of fully integrated department and engaging multidisciplinary team in executing campaigns, initiatives and events. Steer strategy development while ensuring alignment with organization standards, objectives and priorities. Ensure consistent, quality-driven internal/external messaging. Engage internal and agency teams in creative project management, overseeing production of omni-channel marketing collateral. Curate social media presence and outreach. Handle public relations activities and crisis management response to maintain positive brand image. Administer websites. Produce and deliver presentations to executive leadership and government teams. Recruit, hire, train, development and manage performance of high-caliber teams. Control budgets and schedules to meet financial targets.
Selected projects and achievements include:
UF Health North Pre-Launch: Excelled in leading strategic design and deployment of four-phase marketing plan for new outpatient medical complex, UF Health North. Directed staff and agency creatives in developing advertising campaigns, social media strategy and PR messaging. Advised executive and business development leaders in outreach activities to connect with local civic and business leaders.
−Secured impressive 65% brand awareness rate at close of Phase I, demonstrating integrity of marketing strategy; improved awareness rate to 80% just 18 months later at close of Phase IV.
UF Health North Post-Launch.: Coordinated initiatives for successful launch and grand opening of new state-of-the-art facility.
-Devised messaging strategy used by executives, providers and staff serving as basis for communication with 1K+ community residents and business owners during grand opening.
-Personally lauded for role in successful marketing plan execution.
Integrated Marketing: Championed integrated marketing tactics key to maximizing impact of B2C and B2B campaigns for cardiology, oncology, surgery, neurology, neurosurgery and others.
-Produced campaigns consistently meeting or exceeding established volume and revenue goals.
-Acknowledged as early adopter of airport, streaming radio, social media and digital marketing platforms later utilized by competitors.
-Credited for increasing both physician referral rates and patient volumes for several clinical services.
Team Building: Engaged new strategies to attract and retain talented, dedicated marketing and communications team able to interface with clinical and nonclinical departments.
-Promoted effective collaboration and coordination to cultivate affirming, positive work environment and enhance outcomes in work quality and consistency.
-Spurred team to receive consistent top-tier results for engagement surveys.
Initially hired as Senior Communications Specialist and promoted to Manager of Communications and Marketing before stepping into Director of Communications and Marketing role.
Education
Jacksonville University
Communication / Communication, Public Relations
Skills
