Erin Fett
Digital Marketing Professional
Summary
I am an accomplished, versatile Digital Marketing Professional with a rapidly progressive career history of achievement in the e-commerce space; developing and launching innovate strategies to yield corporate growth through customer acquisition/retention efforts. I began working as an intern with the company I currently work at, quickly being taken on as a full time employee upon demonstrating my drive and exceptional skill set. Over the course of the last 4 years I’ve worked toward honing my expertise in optimizing customer acquisition strategies and programs. I’ve demonstrated my capabilities in digital marketing campaign management; focused on SEM and SEO. I am also adept in full life cycle project management. I am eager to employ my diverse skill set to aid corporations in need.
Experience
Ecommerce Associate & Coordinator
S'well Bottle / New York, NY
I began my tenure as an Intern to then being taken on as a full time employee. Rapidly progressive through a number of specialized roles in recognition of exceptional capabilities.
I develop, own, and manage all customer retention and acquisition strategies including email, retargeting ads, brand awareness ads, SEM, and SEO.
I orchestrate ad execution across Google Adwords, Bing Ads, Facebook Ads, and Instagram Ads.
I coordinated efforts with a 3rd party agency to audit existing email strategy; identifying underperforming functions and proactively introducing email segmentation, automation, and templates.
I currently working on the loyalty program; aligned with best practices and customer focus group feedback. Anticipated launch to coincide with new website this October.
I compile and analyze data on e-commerce, customer retention, and customer acquisition Key Performance Indicators (KPIs); regularly reporting findings to identify new opportunities.
I develop and manage budgets for all customer retention and customer acquisition campaigns.
I hold full accountability for creating a calendar of ecommerce promotions that highlight brand and generate bottom line revenue.
I served as Project Manager on the transition of swellbottle.com from a Wordpress and Woocomerce setup; collaborating with 3rd part development vendors.
In addition, I led a custom retailer application program; successfully updating new QuickBooks files using V-lookups and What-If Analysis.
Education
Colgate University
Bachelor's Degree / Economics, Environmental Studies
Skills
