Erik Kellar

- http://www.erikkellar.com

• Develop and create creative solutions for product, soft goods, food, and lifestyle clients through visual imagery to depict their business stories and brand identity

• Create unique visual impact as a result of understanding client's product, price point and customer base

• Work with clients to identify key props, models and stylists to drive clients creative direction

• Shoot principal art work for product packaging, food and artwork for campaigns for national clients including Publix, Back to Nature Foods, and SnackWells

• Created package design for Back to Nature Foods' new cereal and soup products and assisted in design of new multi-packs of cracker combos

• Shot principal art for branding of e-commerce as well as portraits of client testimonials and staff shots for Bistro MD, an on-line meal company with healthy meals shipped direct

• Develop principal photography for new e-commerce meals for South Beach Diets

• Provide principal art for ad campaigns for Health Management Associates and Naples Community Hospital

• Shoot art for rebranding initiative for Ave Maria University (Naples, Florida) creating portraits of students and teachers

• Managed creative direction and development of a team of 10 photographers and 2 videographers

• Oversaw daily photography story telling, editorial direction for the newspaper while collaborating with news editors to develop ongoing daily coverage of events, long-term news and photo stories

• Managed photo archive, equipment, budget, daily story editing of photography, and worked with graphic designers on layout and design of special newspaper sections

• Implemented Web First initiative to change the culture of thinking within the print industry to compete in the 24-hour news cycle through use of new technology

• Received numerous national and international awards, including Pictures of the Year International and NPPA Best of Photojournalism

• Produced photo shoots for principal photography ad campaigns

• Ran up to 6 product sets concurrently with teams of assistants on each set with stylists and designers

• Oversaw set construction for campaigns and worked with craftsmen for specially constructed sets

• Experience with still life, laydown and on-figure photography for Eddie Bauer, Belk Department Stores

• Worked with a variety of national and international clients including Evian, Wild Turkey, Intel, Perrier, Goodby Silverstein Partners "Got Milk, " Sun Maid, Eddie Bauer, McCann-Erickson Worldwide, BBDO and Saatchi Saatchi

• Produced highly specialized "splash-and-pour" photography for with numerous beverage companies including Coke and Pepsi for the top splash, pours and spills photographer

• Assisted in setting up sets, roughing in lights and camera angles and exposing Polaroids until final exposures were made

• Worked closely with clients, stylists, model makers, models and vendors at all stages of production to produce photo shoots for principal photography campaigns

• Shot advertising campaigns for Disney, NASA, Red Lobster, Olive Garden and numerous other restaurant companies

• Managed sets and set up lights and camera for shoots while working with food stylists and clients to help produce photography for ad campaigns and in-store point of sales and menus

• Managed 8-month project shooting 12 math textbooks for grades 1-12 for Harcourt Brace and Company

• Shot illustrations for textbook layouts working with several thousand children in various classroom scenarios

• Worked with wardrobe stylists, art directors, graphic designers, and photographers to bring the client's vision to life

Southeast Center for Photographic Studies in Daytona Beach Florida 1990 - 1993