Eric Sasser
VP of Advertising and Creative Services
Dallas
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Profile:
Summary
I am a seasoned professional with an established record of marketing and creative direction and management experience. Recognized for demonstrating a natural aptitude for leading digital and traditional projects from inception through to completion, as well as for developing brand and creative identities and effectively utilizing my creative and artistic expertise across all advertising and marketing operations. Professional focal points include creative direction and management, operations optimization, performance assessment, relationship management, team leadership and collaboration, staff mentoring and development, graphic design, segmentation and analytics, agency and vendor management, multi-channel marketing, lead generation, solutions development, and project management. Delivering superior administration on the latter areas of expertise requires utilization of effective communication skills, as well as business acumen, branding, quality assurance, campaign management, and strategic planning to support efficiency and maximum success.
Currently, I am the Vice President of Advertising and Creative Services for the Delta Companies. Under my leadership, I serve as a key stakeholder across all business units, analyzing needs and translating marketing and business objectives into creative strategies. In addition, I collaborate with senior leadership and various other personnel and teams to ensure the company’s advertising and creative support structures are driving the business forward with minimal expenditures.
Colleagues describe me as a progressive, driven, down-to-earth, innovative, energetic, precise, dynamic, artistic, creative, and managerial expert who can be relied on to offer superior solutions that deliver profitable results on time and under budget.
Experience
2012
Mar
-
Present
VP of Advertising and Creative Services
The Delta Companies / Dallas, TX
- Function as a key stakeholder across all business units, conducting the evaluation of needs and translating marketing and business objectives into effective and creative strategies.
- Closely collaborate and communicate with executive leadership in the preparation and development of scope, estimates, and requirements for a range of concurrent advertising and marketing initiatives.
- Play a key role by spearheading and administering the enterprise-wide interactive marketing strategy, certifying alignment and synchronization with the media and procurement strategies; this rebranding initiative included digital transformation, resulting in 153.8% month over month growth, garnering 269 new leads, resulting in $4,848,578 of potential GM$s.
- Administer and orchestrate the information architecture, design, content, navigation, and branding across all business units and enterprise websites.
- Effectively leverage traditional and digital channels to develop comprehensive and dynamic executions that propel new customer acquisitions, market share, and brand awareness.
- Preside over the financial responsibility of the department’s P&L and Operational Accountability. Administer and effectively allocate the $2.6 million budget while providing leadership and guidance to cross-functional teams in creating and executing digital campaigns for a variety of outreach channels.
- Charged with conceptualizing brand vision, developing concepts, and executing direction of the work produced in the creative department. Serve in a pivotal capacity by contributing and supporting the ideation process through employment of research, analytics, and brand insights.
- Successfully utilize AI and chatbot technologies across multiple segments to drive the development of ground-up consumer insights for candidate re-engagement initiatives; associated data points include 520 recruiting hours saved, 81% of candidates who engaged with bot and GM$ conversion of potentially $1.106M.
2008
Oct
-
2012
Jun
Creative Director
The Delta Companies / Dal
- Directed all aspects of the first application launch through utilization of push notifications across all modalities that married candidates to current openings using preferences data.
- Acted as co-sponsor of the Customer Experience initiative, employing digital platforms that attained Inavero/CareerBuilder Best of Staffing Client and Candidate status for enterprise and business units.
- Charted the development and implementation of the positioning statement and brand promise for enterprise, including cultural statements and customer loyalty identify program.
- Instituted a significant increase in social footprint, allowing the brand to be better positioned within the allied vertical; uncovered 250K providers via look-alike audiences and yielded an increase in 2.4% new providers as well as a conversion rate of 8.2% netted $9.01M in potential GM.
- Controlled all aspects of the development and execution of displays, events, advertising, training, and digital marketing, providing extensive support to business strategies.
- Entrusted with orchestrating the development of a UI for the enterprise site across various platforms through effective utilization of engaging modules to exhibit and showcase a visual story of work that provides an impactful digital experience.
Education
1991
-
1996
University of North Texas
Bachelors Degreee / Design, Marketing
Skills
