Emily Nestor

Lifestyle blog exploring and experimenting with authenticity in an increasingly filtered, curated world.

• Developed the idea for the concept, created and designed the website, wrote all content

• Created and managed social media accounts (Instagram, Twitter, Pinterest) to complement and increase presence of website as a brand

• Directed and modeled for photoshoots for use with content on the blog

(Continued on next page)

Inspire Energy, Santa Monica, CA January 2014 - September 2015

A start-up retail electricity company selling green energy in deregulated states in the Northeast United States

A small SaaS startup selling a compensation engine for complex commissions and software consulting

• Developed marketing strategy release of new (and first) Optimera product

• Designed, built wireframes for, and closely managed the subsequent execution of Optimera's totally rebuilt website including all copy, organization, flow, live chat, CTA forms, and content

• Initiated and executed an inbound marketing process utilizing content offers, CTA's, landing pages, thank you pages, and a blog to guide potential consumers through the sales funnel

• Informed and articulated company and product narratives to be used in all copy and sales pitches

• Defined and refined target buyer personas and created content for each stage of the buyer journey

• Routinely prepared competitive analyses of compensation engine software competitors

• Work closely with senior management to identify key growth opportunities for Optimera within the SaaS competitive landscape

• Spearheaded Optimera's integration with Salesforce and Hubspot

• Sourced leads and drafted, automated, and tracked KPI's for email drip campaigns to prospective customers

A clean energy startup based in Santa Monica, selling clean energy to the Northeast United States

• Launched the company into a new market by composing and implementing a variety of email drip campaigns that drastically increased sales in those sectors by up to 100%

• Generated 70% of the company's website content, including company home and landing pages and social media content

• Maintained and developed all blog content marketing for the company

• Created a plan of action for implementation of best marketing practices following an analysis of competitive energy suppliers' practices (marketing tactics and accreditations)

• Collaborated with CMO and chief analyst to devise and implement customer relations improvements

• Completed an in-depth analysis of competitors' brand voice and generated concrete suggestions for modifications to Inspire Energy's brand voice

The intellectual property law firm of Todd Miller, chosen as one of Super Lawyers®, top 5% of attorneys in CA

• Composed, researched, and edited 70% of a book on Intellectual Property for Executives and Entrepreneurs (to be published)

A peer tutoring program instituted to foster writing skills of NYU students

• Provided comments and grammatical corrections 2-3 times each semester on 12 student essays followed by in-person discussion about how to better structure essays, develop ideas, and perform analysis

Pepperdine University, Graziadio School of Business and Management Malibu, CA

Masters in Business Administration, Marketing and Business Development emphasis August 2015

• Marketing Society, Alumni Outreach Coordinator

; Entertainment Society

• E2B Marketing collaborations with Kawasaki Motors, Corp. and with LADWP

Pepperdine University, School of Law Malibu, CA

Juris Doctor May 2014

New York University New York, NY

Bachelor of Arts, English Major, Art History Minor May 2011

• New York University Founder's Award for Academic Merit

• Mary and Elliot Wood Foundation Scholarship Winner (four-year scholarship)