Emily Peterson
Executive Assistant - Seeking
Atlanta, GA
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Summary
Detail-oriented, organized and highly productive professional. Experienced in client services, project management and executive support. Driven to ensure organizations are efficient and thrive. Skilled in making effective decisions under pressure and creative problem solving.
Experience
2017
Nov
-
2020
Mar
Conference Services Manager
The Hotel at Avalon / Alpharetta
- Communicate client needs across hotel departments preparing banquet event orders, group rooming lists, internal group resumes, and leading pre-event meetings to execute conferences ranging from 10 to 900 attendees.
- Foster positive interpersonal relationships as leader on hotel opening management team (January 2018). Wrote and implemented SOPs for catering department. Created official templates for department use including invoices, event estimates, memos, and post event reporting. On-boarded and trained two sales coordinators.
- Managed annually over $2.3 million in guest room revenue, 11,587 room nights and 165 conferences in 2018. Team group revenue sales goal exceeded by $1.4 million in opening year.
- Audit contracts from sales team for quality assurance and accuracy. Trace deadlines in calendar for forecasting, banquet order deadlines and correspondence. Ensure concessions are in compliance and forecast. Negotiate and prepare contractual addendums and proposals as needed.
- Created meeting planner gifting procedures and supply kits. Manage budget, inventory and supply orders. Complete expense reports as needed. Organize sales supplies and gift inventory.
- Established partnerships with area restaurants and retailers to create unique off property experiences for conferences including group dining, progressive dinners and private shopping.
- Responsible for determining group payment method, invoicing for advance deposits, and reviewing final bills assembled by accounting. Partner with AR to ensure client payment.
- Prepare banquet order recommendations based on client budgets ranging from $1,000 to $300,000 in banquet spend. Received a personal score in planning of 90.9 on meeting planner satisfaction survey – 2018.
- Forecast weekly group room and banquet revenues, contractual versus projected, to update hotel ownership and executive team to plan hotel staffing needs.
- Coordinate & schedule client property visits including necessary hotel departments and outside vendors for collaboration. Lead tours and develop agenda for event coordination, planning visits.
- Generate additional revenue through solicitation of repeat business, cold calling and up-selling. Responsible for over $200,000 in up sell revenues in 2018.
- Prioritize workflow and correspondence to manage multiple events & client requests simultaneously.
- Leader of the 3rd Quarter, 2018, Winners Circle (exceeded team sales goals) 2018 & 2019
2011
Aug
-
2017
Nov
Meeting & Event Manager
Westin Peachtree Plaza / Atlanta, GA
- Managed and distributed client information to various hotel departments to execute event services for meetings between 100-800+ rooms on peak nights.
- Executed over 110 events annually worth over 3.8 million in total revenue (2016).
- Accountable for client relationships and generating positive meeting planner satisfaction. Event Satisfaction Survey results individually at 100% Overall Experience Satisfaction (2017)
- Mentored and managed the Executive Meeting Specialist team. Oversaw on-boarding, career development, and scheduling of three full time associates.
- Initiated, designed and planned the inaugural Women’s Mentoring Forum for hotel associates (August-October 2017) featuring one-on-one mentoring and guest speakers with over 40 participants.
- Leader in forecasting accuracy for team. YTD 3% variance in food and beverage forecasting and 5% variance in group guest room forecasting.
- Wrote and implemented property SOPs for Executive Meeting Specialist best practices, runWESTIN Run Concierge Program, and Event Management Post Event Reporting.
- Meeting and Event Manager of the Year (Starwood, Americas) nominee 2012 and 2015, for revenue goal above 5.5 mil.
- Additional Accolades: Manager of the 2nd Quarter, 2012; Meeting and Event Manager of the Quarter, South Region, Starwood 2012; Promoted from small group to large group manager, 2013; Starwood University, Masters of Starwood Leadership Degree, 2013.
2010
Apr
-
2011
Aug
Catering Sales Administrative Coordinator & Manager in Training
Westin Peachtree Plaza / Atlanta
- Acted as service manager for all catering events booked by two on property catering sales managers for corporate and social markets.
- Managed all elements of catering events including event order preparation, audiovisual requests, bill reviews, menu tastings, and pre/post-event meetings.
- Cultivated relationships with a variety of wedding and catering vendors.
- Provided daily administrative support through answering phones, qualifying leads, conducting site visits, and preparing contracts.
Education
2004
-
2008
Salem College
Bachelor of Arts - Communications / Communicaitons, Business Administration, History
Skills
