Emilee Todhunter

• Develop, present and execute strategic B2C and B2B media plans that are carefully aligned with clients’ marketing, financial and business objectives (for B2B industries including: Healthcare, Government, Legal, Accounting, Insurance and Real Estate)

• Continually optimize digital campaign performance against the client’s KPIs (for Fujitsu campaigns, with a mix of desktop & mobile across 30+ websites, CTRs as high as 0.98% were achieved...14x the industry average for Tech!)

• Design/implement successful promotional launches for multiple new products/services

• Collaborate with agencies and clients to ensure timely execution of media plans

• Negotiate with vendors to secure the lowest rates, premium positioning, added value

• Research and present competitive reports to monitor competitor spend by market

• Work with accounting to verify monthly billing and resolve any discrepancies

• Build and Optimize Social Media and Google Adwords campaigns for Local Businesses

• Manage Agency’s Social Media and the content/design of the website (www.rxfmedia.com)

Clients:

Fujitsu Products, American Diabetes Association, Happy Hacking Keyboard, Realforce RGB, Longxi Bearing USA, Allawos & Company, Land of Invention Recording Company

Responsibilities:

• Supervise, mentor, promote and train a staff of planners and assistants

• Strategically target consumers with National, Local, Hyperlocal & Multicultural campaigns

• Oversee agencies, clients, and agency staff with the planning and purchasing of Broadcast, Online, Print and Billboards to ensure plans run on time and as planned

• Track $15M+ budgets using detailed flowcharts, budget charts and print/digital statuses

• Consistently negotiated a savings of approximately 30% for Union Bank, across all mediums

Clients:

Union Bank, LA Times, Honda Jet, UCLA Health System, San Diego Zoo & Safari Park, Scansnap (Fujitsu), and Beverly Hills Conventions & Visitors Bureau