Elvira Escobedo

Accomplishment of the AC incorporation. Responsible for tax compliance and monthly administration.

• Definition of Corporate and Presidency and consolidation of all divisions’ Capital Expenditure budget, financial analysis for CEO and CFO approval; and management and control of actual expenses.

• Responsible for the monthly financial report of the holding’s (Domestic, International, Agricultural, Distiller and Bottle Plants, Corporate, Tourist, Foundation, Matusalem Inc. & Proximo Inc.) results to the Executive Committee.

• Renegotiation in regional value markets of a brand and monthly regional consolidation and shareholders reports.

• Participate in the acquisition process of 50% of Tequila Don Julio Company, including financial Due Diligence, valuation and payment structure.

• Finance valuation and re-purchase of the Diageo’s 45% investment in José Cuervo and 100% Mexico´s Smirnoff brand sold to Diageo.

• Key participant for the selection, implementation and development of measurement tools and special projects, such as “Product Profitability Report” based on ABC Costing, “Economic Value Added” development, and Capital Expenditure, among others.

• Responsible of Corporate and Presidency budget operating expenses performance, follow up and control (Annual expense of USD$35 million) and indirectly responsible for international and domestic, agriculture and operation division operating expenses of USD$110 million.

• Real operating expenses versus Budget with less than 4% variance on an annual basses since 2002.

• Responsible for operating expenses budget, supervision and control of Tourist and Cultural Division of the group.

• Global negotiation of general services and purchases.

• Establishment of the USA distributor company for worldwide market.

• Project leader on the SAP implementation for a new USA company including all business models.