Elisabetta De Paoli
Digital Marketing Director
Los Angeles, CA
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Summary
Executive Director of Marketing with a proven track record of creating engaging content, growing audiences, increasing brand awareness and lead generation. Depth of expertise working with elite clientele, cutting-edge creativity and rigorous attention to details.
Experience
2019
Jan
-
Present
Digital Marketing Director
Mediatica Network / Los Angeles
• Knowledgeable in startup, hospitality, beauty, fashion and tourism, B2B, B2C.
• Help local and international clients discover new ways to engage with existing customers and attract new ones by evaluating and reworking the current marketing strategy based on needs and goals
• Suggest or implement improvements in areas like SEO, SEM, social media, email marketing, paid media, brand strategy
• Develop and edit original content for all social media channels, streamlining brand’s voice and identity
• Lead influencer campaigns, improve and manage company branding, increase client engagement and communications with creative social media, email, marketing campaigns
• Help local and international clients discover new ways to engage with existing customers and attract new ones by evaluating and reworking the current marketing strategy based on needs and goals
• Suggest or implement improvements in areas like SEO, SEM, social media, email marketing, paid media, brand strategy
• Develop and edit original content for all social media channels, streamlining brand’s voice and identity
• Lead influencer campaigns, improve and manage company branding, increase client engagement and communications with creative social media, email, marketing campaigns
2010
Jan
-
2019
Jan
Executive Director of Marketing
Toscana Restaurant Group / Los Angeles
• Collaborate with the marketing team to uncover insights and strategies to develop and implement marketing and branding
• Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth
• Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations
• Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team
Education
2020
-
2020
UC Davis Graduate School of Management
The Strategy of Content Marketing
Credential ID
DQFM6F5CJFNX
2014
-
2014
UCLA Graduate School of Education and Information Studies
Best Practices in Social Media for the Communications Professional
Focus on learning hands-on strategies and tactics that mesh traditional PR skills with innovative techniques for social media marketing
2006
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2006
Accademia del Lusso, Milan, Italy
Master of Arts (M.A.) Communications and Marketing
After completing my MA, I returned to Accademia del Lusso as a professor from 2008-2010. I taught post-graduate courses in “Fashion Communication," teaching students about press releases, communication plans, writing techniques, fashion publishing, new media and press conference organization.
2000
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2005
Universita' degli Studi di Pavia, Italy
Philosophy, specialization in “Innovation in multimedia communication”
Skills
