Elena Skaletsky

Associate Director, Influencer Marketing (December 2018-April 2019)

Influencer Marketing Supervisor (March 2017-December 2018)

Influencer Marketing Manager (July 2016-March 2017)

• Grew internal team from 2 to 7 direct reports responsible for the management and execution of 600+ CPG and ecommerce campaigns, spanning 40+ clients and $15MM in revenue. Clients included: L’Oreal, Smucker’s, Tyson, DPSG
• Managed, segmented, and onboarded 150K+ influencers for client activations
• Lowered expenses by over 15% and increased campaign quality by initiating and overseeing technology platform transition
• Increased internal margins by 38% by streamlining processes and implementing negotiation standards
• Supported clients with ideation, strategic direction, campaign execution and reporting
• Two time recipient of Progressive Grocer's Top Women in Grocery, Rising Star award

Account Executive (April 2016-July 2016)

Inside Sales Representative (January 2016-April 2016)

Brand Development Representative (March 2015-January 2016)

• Closed and onboarded over 300+ new brands onto the influencer SaaS platform. Clients included: FabFitFun, L’Oreal, GlamSquad, HelloFresh
• Exceeded quarterly revenue targets up to 277% above goal
• Helped clients with campaign ideation, management and execution, and post campaign reporting
• TechStars Boston class of 2016

● From concept to open, worked alongside owner to develop marketing and operations for this new restaurant

● Responsible for all branding and marketing, including web design, digital and social promotion, logo design, menus, letterhead, and signage

● Responsible for all media relations and press, including features in local newspaper and photoshoots for Boston Magazine and coordination of all events and trade show participation

● Developed employee manual, hired and trained staff

● Exceeded 2013 fundraising goals by 200% through implementation of new marketing and development strategies

● Planned and executed largest fundraising event of the year raising $188K for early childhood education programs. Responsibilities included all promotional activities, securing sponsorships and auction donations, decor, and volunteer management

● Responsible for all blog content creation and regular website updates

● Acted as the Board of Directors liaison and assisted CEO with administrative tasks and budget management

SEPTEMBER 2009 - MAY 2013

Bentley University, Waltham, MA - Bachelor of Science, Marketing

President of the Panhellenic Council