Dru Blumensheid

Dru Blumensheid

Video, Photography, E-Commerce & Visual Merchandising Creator

New York, NY
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Summary

Dru specializes in various aspects of digital media to creative business development and fashion productive relations. She has developed her career with the following areas of expertise:

- 8 years of professional experience in both retail sales and merchandising to creative development in both luxury and boutique fashion businesses.
- 10 years of photographic and video production experience from creative direction, styling and lighting design to shooting and editing content.

- 4 years of digital branding and social content creation for start up businesses to studio facilities

- 4 years of product production experience in flat design, material sourcing, fittings, events and color development.

Experience

2017 Aug - Present
Digital Marketing Coordiator
Buddha Booth / New York, NY

Buddha Booth Portfolio

Buddha Booth Website

-Ensured that website content is accurate and up to date

-Created daily, weekly, and seasonal reports on web, email communications and blog analytics
-Developed and maintained strong electronic media presence
-Formatted and published new content
-Utilized available outlets (including video and social media channels) and identified new resources and opportunities for improvement

2017 Jun - 2017 Jul
E-Commerce Manager
Iro-Ochi Denim / New York, NY

Iro-Ochi Portfolio

Iro-Ochi Website

-Ensures all work is of the highest possible quality
-Worked directly with clients to assess needs, develop concepts, and design layouts
-Rolled out and scaled new web sites that integrate consumer marketing and social media
-Developed online store uploading, photography retouching, store design management and product descriptions

2016 Nov - 2017 Jun
Production Assistant
Iconix Brand Group / New York, NY

Iconix Brand Portfolio

Iconix Brand Group Website

- Arranged for viewings of sketches and sample garments at sales meetings with Amazon.com
- Converted and organized all sketches to CAD documents.
- Detected differences between colors, including shades of color and brightness.

- Purchased inspiration clothing and accessory items as needed to complete designs or concepts
- Wrote design execution specifications such as color schemes, construction, material types, and accessory requirements

2014 Oct - 2016 Aug
Buyer & Sales Associate
Issey Miyake / New York, NY

Issey Miyake Portfolio

Issey Miyake Website

Tribeca Issey Miyake Website

- Analyzed reports and draw conclusions/recommendations
- Purchased a successful collection from A/W 2016 runway women's show - Strategized and implemented seasonal and quarterly plans in alignment with planning team
- Maintained store standards per Visual Presentation Assessment direction to enhance customer shopping experience
- Influenced customer buying decisions, by communicating information about the quality, value and style of brand and products including style, fit, fabric, price, and care instructions

2012 Feb - 2014 Aug
Studio Manager & Creative Projects Officer
Photography Studies College / Melbourne, Australia

Photography Studies College Website

Photography Studies College Video by Dru Blumensheid

Photography Studies College Video by Dru Blumensheid

- Developed analytical frameworks and coordinated with other business units to measure the impact and efficiency of new products and business processes - Designed print and digital marketing media for photographic studio and company business portfolio

- Produced and directed cinematic presentations of annual graduations and collaborative creative projects
- Created and maintained project timelines
- Developed project budgets

- Developed strong relationship with Canon Australia and Broncolor Switzerland ambassadors
- Designed online course material, instructional video production and photography

2009 Mar - 2012 Jan
Visual Merchandiser & Assistant Store Manager
The Signet Bureau / Melbourne, Australia

Portfolio of VM, Photography and Videography

The Signet Bureau Website

- Merchandised new product to create branded visual floorsets based on corporate directive
- Merchandised new product to create branded visual floorsets based on corporate directive

- Designed and assembled window and internal product displays
- Planned visual concepts months in advance (including window and in-store displays, signage and pricing concepts)
- Photographed and prodcued video content to and develop digital and social communications to be utilized across all channels
- Edited and formatted images for use on the web, in print, and in digital media

2008 Jun - 2010 Jan
Visual Merchandiser
Kam Otto Boutique / Melbourne, Australia

Kam Otto Portfolio

Kam Otto Website

- Analyzed store traffic flow and display points
- Maintained store and Dismantled displays during and after promotion periods - - Staged and styled mannequins and appropriate lighting to display merchandise for best in store presentation
- Buying seasonal groupings from French labels IKKS and One Step up, liaising with Parisian international wholesale branch

Education

2003 - 2007
Savannah College of Art & Design
Bachelor of Fine Arts / Photography, Film & Tevevision, Fine Art

Dru concentrated her major studies in Photography with minor studies in Film & Television. Strong fine art and fashion aesthetics are in her college work, finishing her final year of the Bachelor Program as a selected artist to be featured in the Silverworks SCAD Photo publication, a photographic dress design featured on the SCAD Fashion runway as well as having a solo photography, video and performance exhibition entitled "Soma," at Desotorow Gallery.

Skills