Dru Blumensheid
Video, Photography, E-Commerce & Visual Merchandising Creator
Summary
Dru specializes in various aspects of digital media to creative business development and fashion productive relations. She has developed her career with the following areas of expertise:
- 8 years of professional experience in both retail sales and merchandising to creative
development in both luxury and boutique fashion businesses.
- 10 years of photographic and video production experience from creative direction,
styling and lighting design to shooting and editing content.
- 4 years of digital branding and social content creation for start up businesses to studio facilities
- 4 years of product production experience in flat design, material sourcing, fittings, events and color development.
Experience
Digital Marketing Coordiator
Buddha Booth / New York, NY
-Ensured that website content is accurate and up to date
-Created daily, weekly, and seasonal reports on web, email communications and
blog analytics
-Developed and maintained strong electronic media presence
-Formatted and published new content
-Utilized available outlets (including video and social media channels) and identified
new resources and opportunities for improvement
E-Commerce Manager
Iro-Ochi Denim / New York, NY
-Ensures all work is of the highest possible quality
-Worked directly with clients to assess needs, develop concepts, and design
layouts
-Rolled out and scaled new web sites that integrate consumer marketing and social
media
-Developed online store uploading, photography retouching, store design
management and product descriptions
Production Assistant
Iconix Brand Group / New York, NY
- Arranged for viewings of sketches and sample garments at sales meetings with
Amazon.com
- Converted and organized all sketches to CAD documents.
- Detected differences between colors, including shades of color and brightness.
- Purchased inspiration clothing and accessory items as needed to complete designs
or concepts
- Wrote design execution specifications such as color schemes, construction,
material types, and accessory requirements
Buyer & Sales Associate
Issey Miyake / New York, NY
- Analyzed reports and draw conclusions/recommendations
- Purchased a successful collection from A/W 2016 runway women's show - Strategized and implemented seasonal and quarterly plans in alignment with
planning team
- Maintained store standards per Visual Presentation Assessment direction to
enhance customer shopping experience
- Influenced customer buying decisions, by communicating information about the
quality, value and style of brand and products including style, fit, fabric, price, and
care instructions
Studio Manager & Creative Projects Officer
Photography Studies College / Melbourne, Australia
Photography Studies College Website
Photography Studies College Video by Dru Blumensheid
Photography Studies College Video by Dru Blumensheid
- Developed analytical frameworks and coordinated with other business units to measure the impact and efficiency of new products and business processes - Designed print and digital marketing media for photographic studio and company business portfolio
- Produced and directed cinematic presentations of annual graduations and
collaborative creative projects
- Created and maintained project timelines
- Developed project budgets
- Developed strong relationship with Canon Australia and Broncolor Switzerland
ambassadors
- Designed online course material, instructional video production and photography
Visual Merchandiser & Assistant Store Manager
The Signet Bureau / Melbourne, Australia
Portfolio of VM, Photography and Videography
- Merchandised new product to create branded visual floorsets based on corporate
directive
- Merchandised new product to create branded visual floorsets based on corporate
directive
- Designed and assembled window and internal product displays
- Planned visual concepts months in advance (including window and in-store
displays, signage and pricing concepts)
- Photographed and prodcued video content to and develop digital and social
communications to be utilized across all channels
- Edited and formatted images for use on the web, in print, and in digital media
Visual Merchandiser
Kam Otto Boutique / Melbourne, Australia
- Analyzed store traffic flow and display points
- Maintained store and Dismantled displays during and after promotion periods - - Staged and styled mannequins and appropriate lighting to display merchandise for
best in store presentation
- Buying seasonal groupings from French labels IKKS and One Step up, liaising with
Parisian international wholesale branch
Education
Savannah College of Art & Design
Bachelor of Fine Arts / Photography, Film & Tevevision, Fine Art
Dru concentrated her major studies in Photography with minor studies in Film & Television. Strong fine art and fashion aesthetics are in her college work, finishing her final year of the Bachelor Program as a selected artist to be featured in the Silverworks SCAD Photo publication, a photographic dress design featured on the SCAD Fashion runway as well as having a solo photography, video and performance exhibition entitled "Soma," at Desotorow Gallery.