Christina White

Liaison between Helix and Brenau University, working with administrators on strategies to help adult students navigate university environment and achieve their academic goals. Oversee recruitment process targeting adult students to ensure a welcoming environment that meets their unique needs. Create and sustain welcoming environment for the adult student population.

Successfully grew the adult programs by 13% from 2015-2016 and 2016-2017.

• Accountable for $12M annual revenue goal and $3M expense budget.
• Generated university interest through a multifaceted promotional strategy that includes digital marketing, radio, university website optimization and web page FAQs.
• Directed team of recruiters in responding to generated inquiries and assisting prospects in the application and financial aid process. Partner students with academic coaches/mentors that academically guide and advise students to achieve graduation goals.
• Executed continuous improvements to help the university adapt and evolve to a changing market.
• Played key role in policy and procedural development for the university’s admissions department and the adult student population
• Established policy protocol for university’s online learning environment.
• Leveraged technology to streamline dataflow and synchronize Helix with the university’s admission system.

BRENAU UNIVERSITY 1999 to 2013

Dean of Graduate Admissions (2010 to 2013)

Spearheaded strategy to grow the Sidney O. Smith Graduate School with separate admissions functions. Worked through multiple graduate inquiries to establish individual graduate files; and assisted faculty in review process to determine admissions eligibility. Represented University when visiting other university job fairs to recruit students.

Achieved 75% yield rate from the enrollment process to starting the graduate program.

▪Managed $500K budget and a team of 5 direct reports.

▪Implemented technology (still in use today) that synchronized digital data across multiple university campuses.

▪Implemented campus-wide document imaging system to facilitate a paperless admissions process that reduced processing time by approximately 48-hours, allowing documents to be processed in less than 24-hours.

Dean, Director and Coordinator of Admissions (2001 to 2010)

Led staff of 18 Recruitment and Processing Staff and a $900K budget for Graduate, Undergraduate, and Women’s College programs. Recruited students from high schools, community colleges, and college/universities. Reviewed inquiring student files. Reported enrollment metrics and trend analysis to Trustees.

Collaborated with the marketing division to execute new promotional campaigns.

▪Transitioned university from a paper-based system to a Customer Relationship Management (CRM) software.

▪Implemented strategies to turn around Women’s College enrollment process and performance, driving several years of growth that continues to sustain the institution today.

▪Established merit-based scholarships for undergraduates of the Women’s College for qualified students.

Women’s College Admissions Representative (1999 to 2001)

Served as Recruiter, overseeing all aspects of student recruitment activities. Planned and coordinated special visitation events at high schools, community colleges, and other colleges/universities.

Successfully recruited qualified students from a 25-state area.

• Conducted extensive community outreach to build relationships with key contacts, promote specific programs, and attract students interested in those programs.