Donna Schwichtenbberg

Oversee multidisciplinary design team, and production of visual communications. Manage the creation of digital and print marketing collateral for parent companies and clients, including 23 Hearst magazine titles, partnership promotions, new product launches, and special editions. Provide ongoing direction to the design team to ensure consistent execution of campaigns across all marketing channels.

• Led and motivated design team to produce high-impact, multi-channel marketing collateral, including landing pages, digital order forms, email blasts, web/social media campaigns, as well as direct mail pieces, brochures, event signage, editorial and native advertising.

• Creatively supported the launch of several new magazines, including The Pioneer Woman Magazine – regarded as the most successful magazine launch since O, The Oprah Magazine. Created splash pages capturing 60,000 fan’s email addresses/contact information within 90 days, digital order forms, email blasts, direct mail components exceeding targets 25%, and promotional inserts that doubled subscription orders.

• Designed product page template for Hearst Special Editions, supporting a new, cost-effective revenue source.

• Pioneered customizable digital-order templates incorporating a mobile-first approach and seamless integration with CMS / circulation system. Bar-raising online ordering design solutions have set the standard for the magazine subscription industry.

• Developed innovative creative processes/workflows increasing team efficiency and effectiveness while cultivating an environment of respect, accountability, and teamwork.

Managed the in-house design team implementing creative solutions across print and digital landscapes. Provided art direction that inspired creative team to produce exceptional, groundbreaking work.

• Creatively supported the 21-title print and digital editions of the Hearst magazine portfolio and all associated promotions, new product launches such as the Oprah's Circle of Friends subscription-box program, and strategic re-launches including Metropolitan Home.

• Overhauled all digital-order forms, streamlining them into modern, mobile-optimized templates incorporating UI best practices and modern design trends.

• Pitched the original concept for and developed the creative process/ execution for Project Engage, a 360° integrated marketing program across 21 brands. Created customizable entry form template integrated with content management system, branded campaign
creative, email blasts, and web/social components. These cutting-edge
promotions propelled:
- $1.6M revenue increase (1.4M subscriptions) in 2016
- $1.3M revenue increase (1.1M subscriptions) in 2017

Designed digital marketing materials, from sweepstakes promotions to email, web, and social media campaigns.

• Promoted the Hearst Magazines portfolio and associated apps.

• Generated creative concepts and user-friendly formats that drove new bests in click-through rates and customer acquisitions.

• Thrived within fast-paced, deadline-intensive setting, producing visually impactful, multi-channel digital campaigns on time and on budget.

Collaborated on print marketing collateral for diverse industry clients. Designed logos, invitations, brochures, mailers, and editorial pages. Learned to code in HTML and started designing for web.