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Donna Ferrier

Donna Ferrier/MBA

EXECUTIVE LEADERSHIP/BUSINESS DEVELOPMENT/SALES/REVENUE GROWTH

Tampa/St. Petersburg, Florida
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Summary

SALES/ MANAGEMENT/ BUSINESS DEVELOPMENT EXECUTIVE

Performance- and results-driven professional with a career marked by success driving sales over a multi-channel platform comprised of television, website, and mobile app at HSNi.

Leverage expertise to develop high-impact e-commerce retail strategies, launch new and seasonal products, and lead teams to exceed challenging programmatic and financial objectives.

Strong sales background and expertise developing revenue generation strategies; repeatedly produce the highest sales results, delivering over $1 million per hour for HSNTV and www.hsn.com.

Recognized for driving successful product launch campaigns for global companies and personalities. Brands include, Highgate Manor Home, Lancome, Tyra Banks, Christie Brinkley, Iman Fashion, Jennifer Lopez, Mariah Carey, Steve Madden, Yummie Shapewear, Wolfgang Puck, Emeril, Betsey Johnson, Rod Steward, Keith Urban Guitars, and Joy Mangano.

::: SIGNATURE STRENGTHS :::

  • Sales & Marketing Strategies & Successful Execution
  • E-Commerce
  • Strategic Plan Development & Implementation
  • Performance Enhancement
  • Product Planning & Marketing
  • Strategic Pricing
  • Brand Licensing
  • Business Development & Alliances
  • Seasonal Sales Strategies
  • Customer Acquisition & Retention
  • Team Leadership
  • Performance Expectations, Analysis, & Measurements
  • Relationship Management

    • Experience

    2005 Jul - Present
    Sales Operations Manager
    HSNi (Home Shopping Network) / St. Petersburg, Florida

    High standards, results & intuitive-driven, operations management executive with a career marked by success leading direct-to-consumer retail sales teams, maximizing revenue, driving lean productivity, and continuous improvement over an omni-channel platform comprised of television, website, and mobile app for HSN (Home Shopping Network - broadcasting to 95 million homes). Leverage expertise to develop high-impact product presentation & marketing strategies meeting and exceeding company financial goals. Launch new product lines in household cleaning, food and vitamins. Other product sales & marketing management launches include: fitness, fashion, home lifestyle, toys, pets, electronics, and seasonal categories. Collaborate with merchandising, sales planning, marketing, customer service, Voice of the Customer, and IT teams to exceed challenging programmatic and financial objectives. Strong results background and expertise developing revenue generation strategies. Repeatedly producing the highest sales results meeting and exceeding financial targets. Awarded for delivering consistent and sustainable sales growth by engaging in highly disciplined sourcing, monitoring real time sales, analyzing sales history, devising cost, product mix, decisive and accurate, quick, problem solving converting to immediate and future revenues

    Education

    University of Southern California
    Bachelor of Arts / Political Science
    Aspen University
    Master of Business Administration
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