Donna Boyle Schwartz

DDS Enterprises creates online and conventional media marketing strategies; consumer and trade promotional programs; editorial pieces, and authoritative research for the home furnishings, trade show and publishing industries; as well as performing audio restoration, digitization and recording for museums, radio stations, broadcasting firms and collectors.

Marketing and home furnishings clients include: Steel Associates; Home Furnishing International; National Sleep Foundation; Woods International; GLM; Biaggi; CHF Industries; Sleep Innovations; F. Schumacher & Co. and its Waverly and Village divisions; WestPoint Home; Croscill Home; Comfort Revolution; CNR International Trade Fairs; W-C Designs; India Ink; Sheridan; Revman International; Home Fashion Products Association.

◦ Conceive and implement a comprehensive promotion and marketing program to heighten awareness of the National Sleep Foundation and its licensing partners within the home furnishings industry.

◦ Research and write promotional literature and advertorial pieces to elevate the Las Vegas Market and International Market Centers for Steel Associates.

◦ Design targeted marketing and publicity campaign to launch the Scott Brothers Home collection by HGTV's Property Brothers for Woods International.

◦ Create, research and write specialized email, online and print newsletters for trade show organizer GLM, including Taste of New York, Gourmet 365, and the Global Home Textiles Report.

◦ Craft online and email advertising and sales messages for Biaggi luggage and accessories.

◦ Launch two consumer retail web sites, everydayhomeoutlet.com and curtainworks.com, for CHF Industries; provide all editorial and advertising copy for these sites.

◦ Analyze hospitality, assisted living and managed care industries for F. Schumacher & Co. Implement detailed action plan and sales reference guides to facilitate expansion in these segments, which have become a substantial profit center for the firm.

◦ Research and write corporate website for F. Schumacher & Co.; research and write websites for the company's Waverly, Village and Greeff divisions.

◦ Originate marketing and branding strategy for the launch of licensed Waterford table linens and bedding by W-C Designs, including national consumer and trade press kits; special magazine inserts; and proprietary database. Formulate detailed retail sales guide incorporating in-store shop concepts for Bloomingdale's and Marshall Fields.

◦ Organize and promote Turkish HomeTex Show in New York for CNR International Trade Fairs.

◦ Research and write consumer website for Croscill Home, including consumer "how-to" and style guides.

◦ Identify and investigate specialized demographic niche markets - Hispanic, Asian, coastal communities and aging Baby Boomers - and recommend product and branding strategies for CHF Industries. Create detailed sales presentations on these strategies for CHF's retail customers, including Wal-mart, Mervyn's and Target.

Editorial clients include: BobVila.com; Family Media Group; Kitchenware News & Housewares Review; LDB Interior Textiles Magazine; New York Spaces Magazine; Woman's Day Special Interest Publications; The Robb Report; Home Textiles Today; Furniture Today; Home Accents Today.

◦ Generate ideas, research and write weekly product, trend and do-it-yourself feature stories for BobVila.com.

◦ Research and write military-oriented features for FAMILY, a 500,000-circulation lifestyle publication for military families, and SALUTE, a 200,000-circulation magazine for enlisted personnel.

◦ Craft news analysis and feature stories as contributing editor for Kitchenware News & Housewares Review.

◦ Investigate product and business trends and write monthly cover stories, in-depth analysis pieces and news features as contributing editor for LDB Interior Textiles.

◦ Explore trends in furniture, remodeling, antiques, art, garden and collectibles for New York Spaces Magazine.

◦ Write targeted product features for Woman's Day Specials, including Decorating Ideas, Kitchens & Baths, Additions & Decks and Home Remodeling.

◦ Evaluate seasonal home fashions trends, international business developments and create targeted market advertorials for Home Textiles Today, Furniture Today and Home Accents Today.

◦ Originate ideas and write home fashions and home design features for luxury magazine The Robb Report.

Broadcasting and audio restoration clients include: The Baseball Hall of Fame and Museum; Milwaukee Fire Department Museum & Historical Society; Harness Racing Museum & Hall of Fame; CBS Radio Group; Clear Channel Communications; Infinity Broadcasting; ZVCR - Virgin Islands Community Radio; Broadcast Devices Inc.

◦ Own and operate a full-service recording studio; write and produce customized audio programming and specialized proprietary music packages for broadcast and industrial applications.

◦ Execute numerous audio archival projects, including digitizing and restoring oral histories and broadcasts for the Baseball Hall of Fame and Museum in Cooperstown, NY; historic races for the Harness Racing Museum & Hall of Fame in Goshen, NY; and historic emergency calls for Milwaukee Fire Department Museum & Historical Society.

◦ Preservation projects include the original master tapes and production master tapes of renowned classical reel-to-reel purveyor Barclay-Crocker from leading labels such as Vanguard, Phillips, Argo and Musical Heritage Society; and rare tape recordings for the Baltimore Jazz Alliance, including a 1966 recording of a performance at Baltimore's Madison Club by the Walter Namuth Quintet, featuring saxophonist Mickey Fields.

◦ Arrange and manage live streaming webcasts and downloadable podcasts for Advertising Week.

◦ Design, write and maintain website, broadcast-devices.com, for equipment manufacturer Broadcast Devices Inc.

◦ Digitize, restore, research and create comprehensive database of corporate archives from CBS radio stations, including reel-to-reel and DAT tapes from WNEW-FM and WNEW-AM in New York, WBCN-FM in Boston and WMMR-FM in Philadelphia.

HFN (formerly HFD) is the leading trade publication covering the home furnishings industry. At the time, circulation averaged 35,000; weekly size varied from 120 to 240 pages. Positions held included managing editor, senior editor, associate editor, textiles group editor, textiles section editor and textiles market editor.

◦ Supervised 52-member editorial staff, including copy desk and art department. Assigned and edited all weekly news, analysis and feature stories; annual statistical analysis sections; annual retail rankings; and industry trend reports; represented publication at top industry events; planned and ran educational conferences and seminars.

◦ Researched and wrote in-depth cover stories, business analysis, financial news, company profiles, opinion columns and special sections; expanded annual statistical analysis and retail rankings special sections from textiles category into all home furnishings segments.

◦ Started quarterly four-color design and trend reports; presented color and design trends at Color Marketing Group's annual North American conference.

◦ Directed and supervised monthly Home Fashions Magazine; launched quarterly Home International Magazine; developed monthly High Points Magazine.

The now-defunct Evening News was a 30,000-circulation afternoon daily covering the Hudson Valley.

◦ Supervised 22-member editorial staff, including copy desk and photography department. Assigned, edited and approved all daily news, analysis and feature stories.

◦ Crafted daily editorials and weekly opinion columns.

◦ Initiated weekly four-color food sections, weekly book review columns and weekly personality profiles on local volunteers.

Master of Science Journalism, Northwestern University, Evanston, IL, June 1983

Bachelor of Science Journalism, Northwestern University, Evanston, IL, June 1982