Devin Simonson

I report directly to the CEO. With my extensive background and experience in digital marketplaces and SaaS company development, my primary role was to establish the Rubbl brand and positioning while creating and overseeing all marketing strategies that lead to efforts in strengthening the company’s market position and revenue opportunities within the construction industry. Due to my success and exit of previous marketplace/SaaS platforms, my knowledge of technologies and processes around enabling key strategies for growth was a key driver for accomplishing Rubbl company objectives.

Key Accomplishments:

• Strategy alignment with leadership team to establish multi-approach communication, brand, social, and content strategies that show impact on revenue.

• Oversee all marketing communications, activity, campaigns and lead generation strategies for Rubbl and its other product add-ons resulting in 40% growth from YoY.

• Established and integrated Rubbl’s entire sales and marketing technology stack CRM (salesforce), marketing automation, (Pardot), digital engagement (intercomm/SF webchat), paid digital (Adwords and FB), analytics (google analytics, google tag manager), and organic content reach (co-schedule, contentCu, blog, and butterCMS)

• Strategically launched campaigns developed for researched customer types that resulted in acquisitions of over $500 million dollars in heavy machine assets to be used in our marketplace.

• Aggressively strategized joint marcom/sales lead acquisitions and lead management processes with internal/external sales teams to increase sales by over 50% and over 80% increase in viable pipeline opportunities.

• Increased our brand visibility and positioning through a variety of online and offline tactics resulting in a 110% increase in customer acquisition and customer base.

• Prepared Rubbl for early round VC funding enabling Business Development and Marketing growth with a 5 year revenue/profit multi-marketplace growth strategy.

Reporting directly to the Senior Vice President of Marketing, I am a dedicated business leader within the marketing team with a primary focus on shaping, strategizing, and expanding our current and new training, consultative and digital business lines/services. Successfully launching 8 new products during my tenor, I cohesively work cross functionally with my marketing team members, field sales, PR, legal, product/service development, finance and senior leadership. I’m involved with product marketing strategy from concept to execution and oversee development of marketing and communication for all products to support customer acquisition, increase current client service expansion, and maintain customer retention.

Key Accomplishments:

• Conceptualized, strategized and executed marketing campaigns for multiple products, generating over $18 million in sales pipeline opportunities and directly generating over $1.1 million in sales from marketing efforts Q1 and Q2 of 2019.

• Developed a fully automated and optimized lead generation process that increased inbounds leads by over 220% from 2017 to 2019 by leveraging our content, thought leadership and position in the market place.

• Generated over $6.5 million of revenue with first touch marketing attribution and campaign strategy from 2017 to Q2 of 2019

• Aggressively strategized and launched 4 new consultative products and 3 new digital business solutions, which resulted in achieving organizational goals of 25% YoY growth and $44 million revenue target.

• Increased brand visibility and positioning in the market place by increasing website traffic by 31% and increased social following and digital presence by 47% across multiple platforms.

Directed in driving the company’s consultative and digital business offerings while increasing its sales lead pipeline to directly impact and influence revenue. I identified and developed new business opportunities and built and expanded the presence of the company and its brands. As director I lead marketing and business development teams, oversaw client-relationship management to better facilitate a faster close-sale cycle and expanded service offerings through developing new consultative products and digital Software as a Service (SaaS) technologies. In tracking new markets and emerging trends, I would make strategic recommendations with new products and services, proposing and developing new strategic partnerships, write proposals and plans, for long-term objectives to meet company expectations and goals.


Key Accomplishments:

• Introduced marketing strategies, which included marketing automation and sales processes that increased lead generation and sales revenue by 23%

• Facilitated strategic partnerships with 4 companies and over 20 associations to enable stronger brand awareness and industry validation while generating 15% of our annual sales from these channels.

• Played a strategic role as part of the c-team to secure two rounds of financing from private equity investors, VC’s and Hedge Funds, totaling over $17.9 million

• Expanded the brand into global markets, included Europe Asia, and APAC, which resulted in 17% increased lead generation, 33% increased sales opportunities.

Haulor is a mobile and desktop app, founded in San Diego, California in early 2012, that connects you with a commercially licensed driver, with a utility vehicle (truck, cargo van, box truck) to make your moving and delivery needs easier, affordable, and cost effective. Haulor provided an alternative to local movers for residents and professional delivery services for small to medium sized companies.

As CEO, I lead operations and strategic direction with accountability and focus on capitol and budget line factors, including long-term full range strategic planning, product management, and software development. Provided cross-functional management; directing CBO, COO, two Vice Presidents and 20 employees. Directed all system user and driver process and infrastructure. Managed user acquisition and developed driver onboarding procedures and training methodologies. Defined organizational structure over saw major pricing decisions and performed monthly company evaluations of company goals and results to maintain alignment and course.

Key Accomplishments:

• Created new products and implemented successful services that generated market interest generating 40% YoY growth

• Developed and nurtured strategic alliances that increased users and drivers, totaling our database to several thousand local active members

• Developed new B2B services that expanded our enterprise client database by over 32% and commercial partners by 56%

• Positioned the company to be licensed and white labeled which expanded Haulor into other delivery enablement markets.

Foodlix was an online ordering platform that connected customers to local restaurants and gave customers the option to place orders online and have it delivered directly to their house or work. One of the first of it’s kind, FoodLix enabled restaurants to have a digital and social market presence by offering them innovative revenue channels that provided their customers a true on-demand food ordering shopping cart experience.

My primary focus was on developing and maintaining restaurant partnerships and increasing our customer user databases. Ensuring our availability in other markets, across California, I constantly developed strategic marketing automation tactics for greater customer acquisition and on going restaurant database fulfillment.

Key Accomplishments:

• Company was prepared for acquisition and officially acquired in 2014.

• Created and maintained a network of restaurants totaling a database size of over 4,000 and continued with 13% growth quarter over quarter.

• Developed the sales and marketing strategies that led to the acquisition and conversion of over 30,000 returning monthly customers

• Built an understanding of client’s business needs, developed recommendations, and assisted Account Director’s with development of direct marketing program plans.
• Managed the development of marketing programs including gathering requirements, writing creative/ program briefs, and facilitated creative kick-off meetings. Types of programs included but are not limited to organic and paid digital and social, direct mail, e-mail, print, radio, television.
• Proactively partnered with and communicated data processing and printing needs to account team.
• Owned day-to-day management of media/marcom development including client approvals, creative changes, and quality assurance for campaigns.
• Developed, managed, and updated project schedules, proactively communicating to Account Directors and production teams for any changes that impacted the launch/mail date for any campaigns.
• Developed/wrote client and internal correspondence in the form of conference reports, memos, matrices/spreadsheets and additional project related communication.
• Developed project estimates.
• Analyzed direct and digital data via Excel and Google Analytic
• Reconciled program costs and performed monthly billing.

• Perform a full range of investigative functions and establishing relationships of facts.

• I collected, compiled, and interpreted raw data from multiple sources in order to provide support for criminal investigations.

• Effectively present vital information both written and orally in order to communicate ideas and theories regarding sensitive investigations.

• Involved with liaison work with Agents from Border Patrol and Customs and Border Protection.

• Performed analytic research in order to create recommendations in criminal investigations.

• Analyzed large complex volumes of data to determine relevancy to case work.

• Worked in teams and developed working relationships with others from within DHS-OIG and outside agencies.

• Assisted Agents in the office with search queries from different law enforcement data basis.

• Created photographic line-up and suspect photo matching for investigative purposes.

• Used and mastered a wide variety of law enforcement data basis such SD-Law, Cal-Photo, ARJIS, Cop link, Pen link, i2, and CP-CLEAR.

• Interpretation and translation for cases in which Spanish-speaking abilities were needed.

• Involved in surveillance operations with the Agents.

• Assisted in handling criminal evidence and keeping an inventory.

• Involved in helping closing criminal cases.

• Helped with maintaining network solutions whenever network communications were down.

• Assistant Technology Officer for the office. Maintained and managed the supplies in our technology room.

• Computer technician for the office and helped maintain the computer hardware and software in the office.

• Involved in administrative support to the Administrative Officer. And helped with maintaining the office.

• Maintain communications via internet, telephone, and video conferencing with other offices.