Deniz Dorbek
VP Global Revenue Management Operations
Summary
Visionary and self-starter leader with 20 years of global hospitality experience in 6 country and 3 continents. Bringing over 16 years of experience in establishing advance sales, revenue management distribution and channel optimization across hospitality industry in both national and global operations. Recognized for talents in commercial strategy development and providing corporate vision. Devises and implements unique initiatives, successful processes to maximize bottom line revenue. Distinguished for an entrepreneurial and start-up mind set, creative problem solving, cross- functional teams and a bottom-line orientation.Offers innovative and data driven solutions to operational challenges and leverages decisiveness to implement solutions while minimizing risk and maximizing performance. Expert in change management and transforming strategic plans into tactical initiatives for global commercial operations.
Experience
VP Global Revenue Management Operations
Wyndham Hotels & Resorts / Parsippany, NJ
- Lead Global Franchise Revenue Management function including strategy, property services and operations for all 20 Wyndham brands.
- Managed a team of 110 with 9 direct reports.
- Defined, maintained, renewed the revenue generating strategies, architected and integrated the revenue tool and system, and designed and launched various revenue programs.
- Led Division from three years of losses into profits in one year with overall revenue management service revenue increasing 25% in 2019.
- Increased revenue Management Service Hotel’s Rev-Par Index up to 2.8% (average) vs -4% in 2018.
- Completed La Quinta brand integration smoothly featuring 850+ new hotels added into the portfolio.
Senior Director Revenue Management & Distribution, EMEA
Wyndham Hotel Group / London, UK
- In charge of 470 properties (16 brands) located in 4 sub regions (Europe, Middle East, Eurasia and Africa).
- Created region’s first revenue management & distribution function and strategy.
- Built and led new revenue management service team in 4 regions to maximize region’s direct contribution.
- Served as owner and business leader for systems across revenue generation disciplines.
- Enriched content syndication for 82% increase in content scores and improved cross-channel capabilities.
- Negotiated favorable OTA agreements including margin optimization and marketing and operational benefits.
- Created & launched Wyndham Revenue Management Academy education program.
- Executed brand strategy through customer engagement with sales, marketing and brand teams.
- Developed National Revenue Management Services and audit and connectivity validation processes.
Area Director of Revenue Management, Turkey & East Europe
Fairmont & Raffles Hotels International / Istanbul, TR
- Lead Reservations, Revenue Management and Distribution functions.
- Increased by 23 % Rev par Growth Index achieved year after year mainly due to rate driven strategy.
- Achieved the highest Gross Operational Profit margin in 2012 and 2013 (Ave. %43).
- Developed spa and function space revenue management tools (24% revenue increase in 6 months).
- Launched the transient segment channel management project; profitability increased 34% in two years.
- Led contract negotiations with emerging third-party channels (WHL segment revenue increased 43% mainly due to effective pricing and promotion, inventory management strategies).
- Produced custom Sales & Marketing Plans for private label accounts to increase online revenues.
- Lead IDeaS revenue management tool implementation project.
Education
Cornell University
Certificate / Hospitality Management , Food & Beverage Strategy , Restaurant Management
Developing and Implementing a Strategy for Restaurant Revenue Management
Uludag University
BA / Tourism & Hospitality Management , Business Analytics , Hotel Operations
Skills
