Denise Sena
HEAD OF SUPPLY CHAIN SOLUTIONS, DEMAND GENERATION & OPERATIONS
Summary
HEAD OF SUPPLY CHAIN SOLUTIONS, DEMAND GENERATION & OPERATIONS | |
Leads global supply chain and demand planning organizations for F200 pharmaceutical, medical devices and animal health companies. Renovates global pharmaceutical supply chain processes to optimize assets and resources and increase profits through accurate forecasting, demand planning and risk mitigation. Partners with pharmaceutical manufacturers, distributors and key clients to deliver strategic products. Serves on company and industry committees and Boards to promote women in leadership, health and wellness, diversity and inclusion. |
Experience
Senior Director, Global Demand Planning
Celgene / Summit, NJ
Senior Director, Global Demand Planning, Celgene, 2017 – present
With $1.2M budget, leading 9-member global team (in US, Switzerland and Singapore) to deliver 3 year global operational forecasts by market and SKU for $15B portfolio across 90 customer sites in 70 countries. Partner with the commercial, finance and marketing organizations to establish patient base modeling – applying insights and risk mitigation – for manufacturing and supply chain.
Increased Global Forecasting Accuracy 10% to 98%
§Leverage planning tools to analyze and communicate metrics used for business planning and anticipating demand
Develop and Deliver Quarterly Executive Sales and Operational Planning Forecasts
§Created and introduced “scenario planning” framework to evaluate demand. Used framework for two new products yielding $8.2B YoY growth
Reduced Sales and Operation Planning Process from 45 to 30 Days
§Responded to a 50% demand reduction over 3 years for newly launched product, avoiding ~200M in obsolesce cost
Increased Product Portfolio 33% While Reducing Manufacturing Costs
§Used LEAN sigma methodology to launch 3 new products. Improved forecasts resulted in lowered inventory and manufacturing costs
Education
St Peter's Univeristy
MBA / Business
Skills
