Denise Byrne

D ENISE B YRNE

Creative Operations/Resource Strategy Leader

Chicago
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Summary

Creative Operations/Resource Strategy Leader

Deep experience in resource planning, capacity management, utilization modeling, staffing (both full-time and freelance) — across creative, editorial, production, and design domains. Strong process development, SOP management and workflow migration.

Multi-discipline resource planning

Budget Management

Hiring Process and Onboarding

Relationship development

Freelance staff scheduling

Recruitment and Interviewing

FTE Utilization analysis

Workfront/MS Project/Smartsheet /Wrike/Workamajig/ Wrike /Airtable

SOP development

Task to talent analysis

Capacity Planning and prioritization

Experience

2023 Oct - 2025 Oct
Creative Resource Manager
Clinical Trial Media / Remote

Coordinate resourcing within the creative department. Work with team leads to determine baseline level of effort per task and apply that to project management system in order to gauge weekly team workload, weekly company priority meeting to discuss any potential risk areas. Implemented process improvements for the editorial team’s workflow.

  • Overhaul monthly billing process for the creative team, eliminating unnecessary work and improving accuracy
  • Shift editorial workflow out of Outlook and into Wrike, improving tracking and accountability
  • Developed level of effort ranges for standard materials produced by the team
  • Consulted with Wrike team to develop workload reports within the system
  • Partner with finance to improve billing accuracy and timeliness of client invoicing
  • Recruit, screen and interview freelance candidates; negotiate hourly rates
  • Facilitate interview process with internal hiring managers; manage freelance onboarding
  • Consult with Legal, and Human Resources on contracting freelance and vendor agreements
  • Work with Staffing agencies on yearly MSAs
  • Creative problem solving to meet client needs with existing resources
2021 Aug - 2023 Sep
Director, Resource Management
FINGERPAINT MARKETING

Coordinate resourcing across all departments and disciplines. Manage utilization reporting, weekly resourcing meetings for 3 offices. Development and weekly reconciliation of freelance budgets. Implemented freelance database to manage information for talent in all disciplines

Review weekly utilization reports and make recommendations to maximize internal staff

Shift perception of the team from freelance managers to resource managers

Lead weekly resource meetings with the goal of fully utilizing all creative staff regardless of location ; matching task to talent

Consult with project management teams to forecast need and identify the appropriate resources

Partner with finance and operations leads to understand revenue forecast against staffing plans and adjust accordingly

Recruit, screen and interview freelance candidates; negotiate hourly rates

Consult with Legal, People & Culture and Finance teams on compliance questions and risk tolerance

Work closely with managing directors and operations leads on SOPs for resource utilization, sharing and reporting

Manage resource management team: 4 direct reports

2021 Mar - 2021 Aug
Senior Creative Resource Manager
MERKLE INC, A DENTSU COMPANY / Chicago, IL

Coordinate resourcing for projects across all Performance Creative service lines. Ensure all projects are staffed appropriately. Provide insight to team leaders when resources are underutilized and could be deployed to another team rather than hire freelance. Provide weekly utilization and forecasting reports to senior leadership. Oversee workflow and team dynamics.

Manage creative, production, interactive, strategy, editorial and studio team resourcing

Participate in weekly, cross-office resource meeting with the goal of utilizing all creative staff maximally

Monitor utilization percentage for consistent over or under and adjust allocations accordingly

Work through implementation of new resource management software

Evaluate workflow across multiple brands and teams

Work in conjunction with multiple departments to determine resourcing and capacity

2019 Oct - 2020 Dec
Creative Resource Manager-Freelance
JACK MORTON / Chicago, IL

Coordinate resourcing for all projects across all internal departments. Scout for and interview potential candidates.

Implemented freelance database to manage information for talent in all disciplines. Review timelines and estimates for creative development. Ensure all projects are staffed appropriately. Manage freelance employees time reporting and entry in two systems.

Oversee workflow and team dynamics for all Chicago office brands.

Manage creative team status document

Manage creative workflow process from initial client request to vendor delivery

Participate in weekly, cross-office resource meeting with the goal of fully utilizing all creative staff maximally regardless of location

Advise account teams on staffing issues before they arise

Recruit, screen and interview freelance candidates

Mange contracts for all freelance staff

Negotiate hourly and daily rates

Evaluate workflow across multiple brands and teams

Work in conjunction with multiple departments to determine resourcing and capacity

2016 Sep - 2019 Feb
Senior Project Manager
HAVAS LIFE METRO / Chicago, IL

Coordinate projects across all internal departments, across multiple offices at all levels. Create and manage timelines for all projects. Estimate hours and OOPs for creative development. Ensure all projects are routed through each stakeholder. Manage

QC throughout the life of every project. Oversee workflow and team dynamics for all Chicago office brands. Mentor and manage younger Project Mangers

Lead all status meetings / manage status documents

Publish daily hot list for each account

Advise account teams on project scheduling and provide risk assessment

Manage Medical / Legal / Regulatory submissions through varying client processes

Work in conjunction with multiple departments to determine resourcing and capacity

Serve as back up for agency print producer

Write POs and reconciled invoices

Manage full lifecycle for print, email marketing, social media and website projects

Two Direct Reports

2015 Nov - 2016 Sep
Senior Project Manager, PRECISION
MEDICINE / Chicago, IL

Act as liaison between all internal departments, across multiple offices at all levels. Create and manage timelines for all projects. Estimate hours for all projects for creative development. Ensure all project are routed through each stakeholder. Manage

QC throughout the life of every project.

Lead all status meetings / manage status documents

Publish daily hot list for each account

Advise account teams on project scheduling

Manage Medical / Legal / Regulatory submissions through varying client processes

Evaluate workflow / project management software for new process implementation

Work in conjunction with multiple departments to determine resourcing and capacity

Serve as back up for agency video producer

Provide print production expertise as necessary

Managed email marketing campaigns, web banners and social media posts

2014 Aug - 2015 May
Producer/Project Manager
CATAPULT MARKETING / Chicago, IL

Implemented new workflow process and ensured team members adhered to it. Acted as liaison between all internal departments, across multiple offices at all levels. Served as interim producer for internal video department for clients across all agency offices. Assessed workloads daily. Work closely with legal department to ensure compliance at all levels. Interface with interoffice digital developers and designers to fulfill expanded scope of work for multiple clients.

Manage overall workflow in the production department

Plan resource allocation on a month-to-month basis

Point person for multi-million dollar new business pitches

Promotions website management

Freelance management

Remote Producer for all video projects

Write and manage SOWs for outside vendors

Create POs and reconcile invoices

Work with legal department on all licensing issues for photography

Participate in all status meetings

Advise account teams on project scheduling

2012 Mar - 2014 Aug
Resource/Production Manager
QUICKSILVER, ASSOC / Chicago, IL

Developed workflow process for managing internal resourcing. Worked with project leads to develop schedules, and overall project plans.

Manage workflow, especially creative resourcing for video, web and print

Resource liaison between production and project leads

Manage the coordination of multimedia projects between departments

Work closely with creative staff to ensure project details and deadlines are understood

Review daily work schedule and maintain constant knowledge of current and upcoming projects

Ensure projects have been routed to all team members prior to release or client presentation

Lead daily status meetings for all teams

Recruit and interview for open positions

Contract/manage freelance talent as needed

Daily management of Art Department

2010 May - 2012 Feb
Project/Vendor Management Director
LAUNCH CREATIVE MARKETING / Chicago, IL

Implemented new workflow process and ensured all team members adhered to it. Act as liaison between all internal departments. Anticipated problems and recognized opportunities. Assign step-by-step schedules for each job as it comes in to the agency. Responsible for coordinating the movement of all digital and print projects through all agency departments. Assessed workloads daily. Sourced, and provided estimates and timelines for all projects involving outside vendors.

Developed workflow process and SOPs

Communicated with Creative Staff throughout the day to manage changing deadlines

Created written procedures for all teams to follow

Obtained competitive quotes on outside buys and managed suppliers through final delivery

Participated in project kickoff meetings to gain a clear understanding of scope

Implemented online Project Management system agency-wide

Reviewed daily work schedule and managed resources to ensure client projects are on time and on budget

Revised schedules and distributed to all departments a daily Hot Sheet/Project Status

Lead daily status meetings for all teams

Work closely with Art Directors and Studio to develop production specs for print, POS and POP materials

Supervised 2 junior Project Managers, 1 Proofreader

2000 Oct - 2009 Jan
Production Director / Account Manager
GOBLE & ASSOCIATES / Chicago, IL

Directed the implementation of print production projects. Provided support to account and creative team in defining client requirements, project scope, cost analysis, scheduling and deliverables. Created and monitored project budgets, negotiated vendor contracts,

Saved $1.5 million by locating supplier for production of placebo patch at 85% lower cost; cost savings enabled client to improve product packaging.

Purchased all printing from simple sell sheets, to complicated corporate brochures

Managed projects for healthcare sector clients ranging from start up to Fortune 200, including Smith & Nephew,

Cephalon, Shire, ProStrakan, UpshireSmith, Mallinckrodt and others

Communicated daily deadlines for all projects to relevant team members

Point person for multimillion-dollar product launch for Cephalon (Vivitrol)

Developed and implemented SOPs, including project specification sheets and written procedures for team members

Maintained all project files and backup information

Supervised junior project manager and freelance resources

Education

Michigan State University
Bachelor of Science, Psychology

Bachelor of Science, Psychology, Michigan State University

Skills