D ENISE B YRNE
Creative Operations/Resource Strategy Leader
Summary
Creative Operations/Resource Strategy Leader
Deep experience in resource planning, capacity management, utilization modeling, staffing (both full-time and freelance) — across creative, editorial, production, and design domains. Strong process development, SOP management and workflow migration.
Multi-discipline resource planning
Budget Management
Hiring Process and Onboarding
Relationship development
Freelance staff scheduling
Recruitment and Interviewing
FTE Utilization analysis
Workfront/MS Project/Smartsheet /Wrike/Workamajig/ Wrike /Airtable
SOP development
Task to talent analysis
Capacity Planning and prioritization
Experience
Creative Resource Manager
Clinical Trial Media / Remote
Coordinate resourcing within the creative department. Work with team leads to determine baseline level of effort per task and apply that to project management system in order to gauge weekly team workload, weekly company priority meeting to discuss any potential risk areas. Implemented process improvements for the editorial team’s workflow.
- Overhaul monthly billing process for the creative team, eliminating unnecessary work and improving accuracy
- Shift editorial workflow out of Outlook and into Wrike, improving tracking and accountability
- Developed level of effort ranges for standard materials produced by the team
- Consulted with Wrike team to develop workload reports within the system
- Partner with finance to improve billing accuracy and timeliness of client invoicing
- Recruit, screen and interview freelance candidates; negotiate hourly rates
- Facilitate interview process with internal hiring managers; manage freelance onboarding
- Consult with Legal, and Human Resources on contracting freelance and vendor agreements
- Work with Staffing agencies on yearly MSAs
- Creative problem solving to meet client needs with existing resources
Director, Resource Management
FINGERPAINT MARKETING
Coordinate resourcing across all departments and disciplines. Manage utilization reporting, weekly resourcing meetings for 3 offices. Development and weekly reconciliation of freelance budgets. Implemented freelance database to manage information for talent in all disciplines
Review weekly utilization reports and make recommendations to maximize internal staff
Shift perception of the team from freelance managers to resource managers
Lead weekly resource meetings with the goal of fully utilizing all creative staff regardless of location ; matching task to talent
Consult with project management teams to forecast need and identify the appropriate resources
Partner with finance and operations leads to understand revenue forecast against staffing plans and adjust accordingly
Recruit, screen and interview freelance candidates; negotiate hourly rates
Consult with Legal, People & Culture and Finance teams on compliance questions and risk tolerance
Work closely with managing directors and operations leads on SOPs for resource utilization, sharing and reporting
Manage resource management team: 4 direct reports
Senior Creative Resource Manager
MERKLE INC, A DENTSU COMPANY / Chicago, IL
Coordinate resourcing for projects across all Performance Creative service lines. Ensure all projects are staffed appropriately. Provide insight to team leaders when resources are underutilized and could be deployed to another team rather than hire freelance. Provide weekly utilization and forecasting reports to senior leadership. Oversee workflow and team dynamics.
Manage creative, production, interactive, strategy, editorial and studio team resourcing
Participate in weekly, cross-office resource meeting with the goal of utilizing all creative staff maximally
Monitor utilization percentage for consistent over or under and adjust allocations accordingly
Work through implementation of new resource management software
Evaluate workflow across multiple brands and teams
Work in conjunction with multiple departments to determine resourcing and capacity
Creative Resource Manager-Freelance
JACK MORTON / Chicago, IL
Coordinate resourcing for all projects across all internal departments. Scout for and interview potential candidates.
Implemented freelance database to manage information for talent in all disciplines. Review timelines and estimates for creative development. Ensure all projects are staffed appropriately. Manage freelance employees time reporting and entry in two systems.
Oversee workflow and team dynamics for all Chicago office brands.
Manage creative team status document
Manage creative workflow process from initial client request to vendor delivery
Participate in weekly, cross-office resource meeting with the goal of fully utilizing all creative staff maximally regardless of location
Advise account teams on staffing issues before they arise
Recruit, screen and interview freelance candidates
Mange contracts for all freelance staff
Negotiate hourly and daily rates
Evaluate workflow across multiple brands and teams
Work in conjunction with multiple departments to determine resourcing and capacity
Senior Project Manager
HAVAS LIFE METRO / Chicago, IL
Coordinate projects across all internal departments, across multiple offices at all levels. Create and manage timelines for all projects. Estimate hours and OOPs for creative development. Ensure all projects are routed through each stakeholder. Manage
QC throughout the life of every project. Oversee workflow and team dynamics for all Chicago office brands. Mentor and manage younger Project Mangers
Lead all status meetings / manage status documents
Publish daily hot list for each account
Advise account teams on project scheduling and provide risk assessment
Manage Medical / Legal / Regulatory submissions through varying client processes
Work in conjunction with multiple departments to determine resourcing and capacity
Serve as back up for agency print producer
Write POs and reconciled invoices
Manage full lifecycle for print, email marketing, social media and website projects
Two Direct Reports
Senior Project Manager, PRECISION
MEDICINE / Chicago, IL
Act as liaison between all internal departments, across multiple offices at all levels. Create and manage timelines for all projects. Estimate hours for all projects for creative development. Ensure all project are routed through each stakeholder. Manage
QC throughout the life of every project.
Lead all status meetings / manage status documents
Publish daily hot list for each account
Advise account teams on project scheduling
Manage Medical / Legal / Regulatory submissions through varying client processes
Evaluate workflow / project management software for new process implementation
Work in conjunction with multiple departments to determine resourcing and capacity
Serve as back up for agency video producer
Provide print production expertise as necessary
Managed email marketing campaigns, web banners and social media posts
Producer/Project Manager
CATAPULT MARKETING / Chicago, IL
Implemented new workflow process and ensured team members adhered to it. Acted as liaison between all internal departments, across multiple offices at all levels. Served as interim producer for internal video department for clients across all agency offices. Assessed workloads daily. Work closely with legal department to ensure compliance at all levels. Interface with interoffice digital developers and designers to fulfill expanded scope of work for multiple clients.
Manage overall workflow in the production department
Plan resource allocation on a month-to-month basis
Point person for multi-million dollar new business pitches
Promotions website management
Freelance management
Remote Producer for all video projects
Write and manage SOWs for outside vendors
Create POs and reconcile invoices
Work with legal department on all licensing issues for photography
Participate in all status meetings
Advise account teams on project scheduling
Resource/Production Manager
QUICKSILVER, ASSOC / Chicago, IL
Developed workflow process for managing internal resourcing. Worked with project leads to develop schedules, and overall project plans.
Manage workflow, especially creative resourcing for video, web and print
Resource liaison between production and project leads
Manage the coordination of multimedia projects between departments
Work closely with creative staff to ensure project details and deadlines are understood
Review daily work schedule and maintain constant knowledge of current and upcoming projects
Ensure projects have been routed to all team members prior to release or client presentation
Lead daily status meetings for all teams
Recruit and interview for open positions
Contract/manage freelance talent as needed
Daily management of Art Department
Project/Vendor Management Director
LAUNCH CREATIVE MARKETING / Chicago, IL
Implemented new workflow process and ensured all team members adhered to it. Act as liaison between all internal departments. Anticipated problems and recognized opportunities. Assign step-by-step schedules for each job as it comes in to the agency. Responsible for coordinating the movement of all digital and print projects through all agency departments. Assessed workloads daily. Sourced, and provided estimates and timelines for all projects involving outside vendors.
Developed workflow process and SOPs
Communicated with Creative Staff throughout the day to manage changing deadlines
Created written procedures for all teams to follow
Obtained competitive quotes on outside buys and managed suppliers through final delivery
Participated in project kickoff meetings to gain a clear understanding of scope
Implemented online Project Management system agency-wide
Reviewed daily work schedule and managed resources to ensure client projects are on time and on budget
Revised schedules and distributed to all departments a daily Hot Sheet/Project Status
Lead daily status meetings for all teams
Work closely with Art Directors and Studio to develop production specs for print, POS and POP materials
Supervised 2 junior Project Managers, 1 Proofreader
Production Director / Account Manager
GOBLE & ASSOCIATES / Chicago, IL
Directed the implementation of print production projects. Provided support to account and creative team in defining client requirements, project scope, cost analysis, scheduling and deliverables. Created and monitored project budgets, negotiated vendor contracts,
Saved $1.5 million by locating supplier for production of placebo patch at 85% lower cost; cost savings enabled client to improve product packaging.
Purchased all printing from simple sell sheets, to complicated corporate brochures
Managed projects for healthcare sector clients ranging from start up to Fortune 200, including Smith & Nephew,
Cephalon, Shire, ProStrakan, UpshireSmith, Mallinckrodt and others
Communicated daily deadlines for all projects to relevant team members
Point person for multimillion-dollar product launch for Cephalon (Vivitrol)
Developed and implemented SOPs, including project specification sheets and written procedures for team members
Maintained all project files and backup information
Supervised junior project manager and freelance resources
Education
Michigan State University
Bachelor of Science, Psychology
Bachelor of Science, Psychology, Michigan State University