Deena R Rubin

CMP

Scottsdale

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Profile:

Summary

Well-qualified professional with aptitude for developing strategic partnerships, tactical plans and forward-thinking strategies to obtain growth and revenue goals for businesses. Focused on events as revenue driving products. Exceptional communication, coordination and problem-solving skills. High ability to resolve challenges quickly and efficiently to achieve common goals

Key Skills

Financial and budget management
Staff leadership
Resource allocation and planning
Data Privacy implementation and management (CCPA, GDPR)
Contract Negotiation
Operational Logistics
Timeline management
Data and Analytics
International Events Industry knowledge with focus on Europe (EU), Middle East, North Africa (MENA) and Asia Pacific Region (APAC)
Proficiency with Cvent, Crowd Compass, Zerista, Microsoft Office Suite, Sharepoint and OneDrive

Experience

2018 Dec - Present

Senior Director, Meetings & Events

Winsight LLC / Mesa, AZ

Oversight and execution of 50+ events per year ranging from 10 attendees to 2000+ attendees both domestically and internationally to include resource allocation and planning
Management of events budgets in excess of 20 million annually
Venue sourcing, RFP creation and contract negotiation
Implementation, development and management in conjunction with marketing team of new event app to enhance attendee engagement
In partnership with sales and client management team, create new opportunities to monetize events and create new streams of revenue within existing products
In partnership with attendee recruitment team, extract audience data and synthesize throughout all products offered in order to build audience behavior profiles for the enhancement of content offering
Manage, develop and mentor of a team of 6 direct reports to include coaching individuals from other teams and divisions as part of a larger corporate initiative
Implementation of GDPR and CCPA compliant processes

2015 Apr - 2018 Dec

Director, Meetings & Events

Winsight LLC / Mesa

Execution and partial oversight of 10 events per year to include international events
Management of events budgets of 8 million annually
Oversight and management of 3 direct reports
Assist with venue sourcing and RFP creation
Liaise with marketing team for registration site creation, events promotion and communication to ensure consistency throughout the various brands
Introduction of standard event production and operational timelines (project management) for use within the division
Continuous evaluation of current service providers to ensure the highest level of service at competitive pricing.

2011 Nov - 2015 Apr

Senior Manager, Meetings & Events

Winsight, LLC / Mesa

Establish personnel performance metrics to encourage efforts toward common goals
Drive collaboration with key team members across divisions to create growth strategy
Implement strategic improvements to enhance operational efficiencies
Negotiate annual contracts and service agreements with vendors to achieve prime pricing
Implementation of standardized event registration process using Cvent technology
Align team vision, goals and objectives with company strategy to achieve consistently high results
Practice appropriate cost control to meet budget restrictions and maximize profitability
Training and on-boarding of new team members to highlight best practices

2008 Jul - 2011 Nov

Meeting & Events Coordinator | Travel Manager

ENI / Scottsdale

Research, create and lead a team in execution of all department events and meetings
Monitor events and lead a team from pre-planning to onsite management and post event evaluation
Negotiation of vendor contracts to ensure optimal pricing structures for all expenditures
Maintenance and consistent monitoring of event budgets
Evaluation of all events prepared as reports for management
Research, prepare and create reports for all meetings and client events in order to apprise Vice President and Executive Director of key topics, issues and concerns and attendees
Implementation of corporate travel program to leverage spend and manage budget

2008 Mar - 2008 Jul

Event, Travel and Calendar Manager

United States Department of State | The Office of US Ambassador Barbara Barrett / Helsinki, Finland

Plan and coordinate execution of large-scale events for both private and public sector
Research and assist with guest lists and attendee invites
Management and oversight of a multi-leveled calendar for the Ambassador to include all engagements (personal, business, public and private)
Schedule and book all travel within the United States and internationally
Work with government officials at the State Department, White House, Senate, Congress and various other Ambassadorial staff to coordinate briefings and public speaking engagements
Manage multiple credit and bank accounts
Consistent monitoring of event and travel budgets
Ensure al activities (personal and private) followed the United States code of conduct for Foreign Service Officers

2002 Jan - 2007 Aug

Executive Assistant & Division Coordinator

First Magnus Financial / Tucson, AZ

Assistant to CFO with reporting, daily activities and general business
Instrumental in planning and coordinating all internal division meetings and events for staff and clients

Negotiate and contract with hotels, airlines and car companies in order to plan and coordinate all aspects of meetings and events
Research, prepare and create reports for all meetings
Creation, preparation and distribution of all meeting agendas ranging from local sales meetings to large scale Executive events
Consistent compliance with outlined budgets
Maintain current events and policy updates with regard to financial and mortgage industry regulations
Monitor division compliance with company travel policies and prepared monthly reports to management