Deanna Ishikawa

-Serve in the Leadership team to assist in influencing core strategic
decisions.
-2018 resulted in a 15% increase YOY
-Manage 14 marketing specialists including CRM Campaign developers,
email marketers, mobile marketers, paid media specialists, customer
service specialists, social media specialists, editorial, and insights
-Plan and execute strategic cross channel marketing campaigns including
New Player Journeys as well as re-engagement efforts
-Survey and evaluate customer responses by segment to suggest product
modifications for better conversion
-Align all campaigns to ensure that marketing activities convey the brand,
voice, and target consumer demographics
-Measure and report to executive team on core KPIs including but not
limited to DAU, ARPDAU,ARPPU,ARPU, CPI, ROAS, LTV, Retention (D1, D7, &
D28)
-Analyze competitive environment and consumer trends to stay on top of
changing market environments utilizing appropriate Market Research
-Lead vendor evaluations, develop and deepen professional relationships
with vendors, negotiate contracts and monitor performance

-Write SOWs and CIS's for medium-large web based projects
-Manage project budgets including: burn reports and forecasts
-Create and maintain project plans for all projects via BaseCamp and/or
Microsoft Project depending on project size
-Prepare status sheets and dashboards for stakeholders
-Collaborate with marketing, paid media, search, creative, social, and
technology teams in order to complete projects
-Manage teams to produce standard OLA, rich media, microsites, e-mail,
and other web initiatives
-Lead the initiative for increasing productivity by bringing offline print work
flow into basecamp for easy digital access
-Lead internal projects which required meeting regularly with the President
of the New York Office

-Manage day to day client requests, interactions, and meetings
-Prepare status updates, dashboards, in meeting reviews, and close outs to show burn rate and lessons learned
-Assist in preparing monthly invoices and RFPs
-Manage over 50 million email sends per year through ExactTarget
-Manage over 1 million web/email budget for web initiatives
-Oversee management of social media channels such as twitter & facebook
-Oversee management of SEO/SEM campaigns
-Oversee relationships of 3rd party vendors for particular clients
-Assist in developing QA protocols & QC checklists, as well as training modules for staff