Dawn Dafgek
Sales Manager and buyer
Manhattan Beach, CA
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Profile:
Summary
Highly motivated and successful fashion industry professional with over 17 years of experience in sales management, merchandising, marketing and buying.
Experience
2009
Mar
-
Present
Buyer and Manager
Manhattan Denim / Manhattan Beach, CA
- Supervise all store operations including hiring, training,scheduling and management of sales staff
- Analyze sell thru, plan and follow monthly budgets to ensurehighest level of gross profit margin
- Change the direction of the merchandise mix to better appeal tothe target customer
- Forecast future fashion trends by observing consumer buyingpatterns
- Leverage social media channels to build solid relationships withtarget audience
- Orchestrate in-store private client events, fashion shows, charityevents and trunk shows
- Create a strong presence at trade shows such as LA Market, ProjectLas Vegas and Coterie New York
- Achieved a 50% increase in net operating profit by enhancing the customer experience and spearheading marketing and PR events
Education
1998
-
2002
Fashion Institute of Technology
Bachelor of Science / Buying, Merchandising , Sales
Major:
Merchandising and Buying
Additional Courses:
Textiles
Retail Math
Art History
Fashion Design
Sewing
Economics
Business Development
Sales
Color and trend forcasting
