David Vogrin

Branded Consumer Sporting Goods and Recreational Equipment

Reporting to CEO, managed and directed all marketing initiatives and functions through a consumer-focused lens for $175MM publicly-traded business

• Built, directed and motivated team of 20 marketing professionals in support of 47 brands, across 12 categories in sports and recreational products, delivering consumer-focused marketing services that included graphic design, packaging design, content creation for E-commerce, advertising, photography, videography, front-end web development, social media, digital analysis, PIM support, and direct-to-consumer initiatives that resulted in average annual revenue of growth of 10%
• Architected, directed and led Escalade Sports’ direct-to-consumer initiative including outlining the requirements for tech infrastructure, website design, brand positioning & strategy, product strategy, content strategy, advertising agency management, promotional calendar, email marketing, and execution for 9 branded direct-to-consumer websites leading to a 125% increase in direct-to-consumer business YOY
• Envisioned and led execution of consumer-focused content creation, AMS advertising strategy and review management & response initiative in support of Amazon business growth from $3.5MM to $40MM in five years
• Conceptualized, initiated and led multiple successful brand re-launches driving increased brand distribution, revenue and profit, including repositioning the Goalrilla brand in support of basketball category revenue and operating income growth of 167%
• Initiated, led and managed annual digital media plan, creative development, messaging and execution for basketball category, driving annual revenue increases of 12% and brand awareness increase of 30%
• From 2012 – 2016, directed and led product management and product development process for Sports division, including creation of new product development strategic roadmaps, brand and product marketing plans, and provided cross-functional leadership with sales and engineering
• Envisioned and led a team of product management, engineering and sales in creation of new portable basketball category that spanned two brands, 4 models, and two distinct distribution channels and created a platform for innovation and line extensions that generated revenue of $3MM for the business
• Developed and managed an annual marketing budget of $7MM and had responsibility for managing company trademarks

Provided expert, practical marketing advice and direction to small businesses on customer targeting, strategic brand, product positioning and marketing communications

High Performance Sports Apparel

Responsible for developing the strategic direction of the brand, consumer communication and brand management

• Created vision, initiated new brand positioning, and delivered pricing strategy for Medalist brand to convey superior product performance to trade customers and consumers, leading to higher gross margins and profit opportunities
• Developed and deployed key sales tools and customer presentations that effectively assisted the sales team in delivering the new Medalist brand story, leading to new distribution with category-leading retailers
• Directed and led the development of all Medalist creative materials including catalog, print advertising, television advertising and brand collateral materials
• Responsible for managing the marketing budget, media buying and negotiation as well as brand intellectual property

Responsible for Management of entire business including marketing, sales, operations and finance

• Grew top-line sales 400% over four-year period by driving consumer/trade awareness, increasing distribution channels and developing strategic alliances with the golf industry’s most influential organizations
• Hired, trained and led a team of twelve field sales representatives servicing a core channel of business driving a 200% increase in the on-course member/guest gift business
• Developed licensing arrangements with Jack Nicklaus, Arnold Palmer, the USGA, the PGA TOUR and the PGA of America, providing opportunity for broader distribution and increased consumer appeal

Responsible for strategic planning and development and execution of global product marketing plans for golf balls, gloves and accessories for $80MM Maxfli brand

Responsible for all product and marketing activities for Slazenger and Dunlop golf ball brands

Marketing Manager, Maxfli Golf Balls 1998 - 1999 Responsible for product development, packaging and promotional activity for the Maxfli golf ball brand

Responsible for brand marketing expense supervision and the development & management of financial forecasts for Children’s Tylenol, Children’s Motrin, Children’s Tylenol Cold, PediaCare and Nicotrol

Senior Financial Analyst, R&D Financial Support

Managed expense forecasts & budgets for the R&D Division

Graduated with Cum Laude honors