David Reali
Division Manager
Summary
Accomplished, dynamic and result-driven division manager with more than 20 years of experience in the fashion industry, which include controlling overall management activities, coaching and negotiating to maximise efficiencies and achieve sustainable growth for the business Proven track records of identifying and capitalizing new opportunities to grow business with key costumers. Robust technical skills in design and product development. Efficient and clear communicator with the ability to transform creative ideas and strategic vision into reality through close communication with management, stakeholders and senior executives. Analytical planner adept at identifying and isolating business challenges, as well as devising solutions to resolve issues.
Areas of Expertise include:
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Experience
Division Manager
Seazon Pacific Limited / Hong Kong
Acquired an Italian export business for men, women, and kids wear
- Running an average selling turnover business per year from $2m USD in 2014 up to $5m USD in 2016
- Developed effective relationships with brands, such as Fracomina, Miss Blumarine, Parrot, Patrizia Pepe Girl, Miniconf Group, Primigi, Artigli Girl and Byblos Girl, Joe’s Jeans/Joe’s Jeans Kids and more…
- Oversee all aspects of import costs, test certifications across countries and controlling all buyer activities
- Formulate business plans to increase the customer base to Middle Eastern, American and Mexican buyers extending the division capacity from the high-end fashion market to the mass market
- Conduct daily meetings with a highly skilled team (3 Senior and 2 Junior Merchandisers, 2 Graphic Designers and 2 QC) to provide status updates ensuring that factories and our clients are on schedule, allowing cost and time optimisation
- Monitor timeframe and details with WIP or increasingly detailed follow-up charts
General Manager
P.F.C.M.N.A. Spa / Napoli
- Coordinated and led a team of five designers and a pattern maker to produce 600 styles per season
- Developed in-depth knowledge of development and production system in countries, such as China, India and Turkey
- Enhanced and implemented fabric and material trends by actively participating in accessories and textiles exhibitions
- Collaborated with designers for mood boards, colour cards, and inputting research
- Strong skills in graphic development for all-over and single prints, washing, embroidery and trims
- Identified and engaged with potential suppliers based on the types of articles and preparation of extremely detailed tech sheets
- Utilised effective resources and experiences to reduce production costs
Division Manager
Kinder Enterprise Ltd / Shanghai
- Interacted and controlled all activities with top buyers in the world, such as Fracomina Mini, Miss Grant, Silvian Each, Miniconf (Sarabanda, iDo, Do Di Petto) and Caramel, Primigi, Follie’s Group (Artigli Girl, Byblos Girl) and Spaziosei (Miss Blumarine, Parrot, K6 and Blugirl-Folie for Women).
- Run an average selling turnover business from $1.5m USD in 2012 (team of 1 Merchandiser, 1 QC) up to $4m USD in 2013 (team of 3 Merchandisers, 1 QC)
- Directed and delivered exceptional expertise in production, design and product development, researching buyers, developments with stylistic support and optimising progress with a Time and Action scheme
- Prevented potential buyer issues by understanding their export merchandise methods and various technical terms at the first interaction point and resolved any logistical issues on a case by case basis
Education
Art Academy Leon Battista Alberti
Diploma / technic of colours, art history , design
Graphic Design Institue Leonetto Cappiello
Photography, Marketing, Illustration
Skills
