Darren Sparks
Head, Corporate Communication Services and Marketing
Summary
A marketing and communications innovator with a business development background and experience in both business-to-consumer and business-to-business organizations in the technology and entertainment industries, I have been influential in driving business results through brand management, integrated marketing communications, and customer engagement. With a career that originated in business development where perfecting the art of listening to the customer and identifying their needs, continue to influence my approach to innovating brand campaigns, internal and external communications, strategic partnerships [The Walt Disney Company] and events management solutions for live and virtual experiences. As an effective leader, I make it a point tocontinually provide senior leadership strategic counsel, influence business outcomes, optimize top talent teams and collaborate across global business lines to drive growth.
Experience
Head, Corporate Communication Services and Marketing
Siemens / Orlando,
Siemens
Siemens Corporation is a U.S. subsidiary of Siemens AG, a global technology company focusing on the areas of energy, healthcare, intelligent infrastructure, automation and digitalization with reported U.S. revenue of $23.7 billion. 2020 Fortune Worlds Most Admired Companies
Global Business Services – Head of Communication Services & Marketing 2019 - Current
●Launched a new PNL business unit to meet the changing needs of the organization as a centralized function servicing the business units of the corporate portfolio, supporting 145+ customer events, technology showcases, executive webcasts, C-suite thought leadership programs, and marcom digital campaigns
●Coach and inspire 10 direct reports, providing strategic direction and training in marketing analytics, marketing and communications services, digital marketing strategy, and live event management, marshalling $50M in operations funds to appropriate channels to optimize campaign performance metrics
●Lead a modern go-to-market approach through customer facing campaigns across a portfolio comprised of 10 companies and vertical markets that drives reputation, builds the brand and grows the business
●Align internal business unit strategic marketing plans to secure $2M in marketing spend by selling and servicing customized marketing solutions
●Influenced a change agent culture which enabled the marketing team to expand their innovative approach to developing solutions, services, and experiences that elevate the customer experience and improve customer journey metrics
●Introduced a hybrid event model to compliment the physical presence at critical customer showcases with digital platforms that drove an 8% increase in participation and positively influenced lead generation scores
●Partnered with internal workstreams to take a whole organization approach to building a strategic supply chain network of agencies, vendors, and support services that meets the digital transformation objectives of the organization, leading to a more efficient and effective operation
Education
University of Alabama
Bachelor of Science / Management, Marketing, Human Resources
Crummer Graduate School of Business
Masters of Business Administration / Business, Marketing, Finance
Skills
