Daniel Lucena da Lucena da Hora Alves

Daniel Alves

Creative Director

Brazil
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Summary

Award-winning graphic designer, art director, creative director, innovator, author and professor.

Considered one of the most important Northeast Brazilian creatives of his generation. With more than 20 years at the industry, helped building successful regional and national cases for brands such as Apple, Carrier, Castrol, Honda, GM, and many others.

Awarded, speaker and member of the jury at several global creativity festivals, such as Cannes Lions; CLIO Awards, New York Festivals, LIA Ad Stars, A’Design Awards, Cristal Festival, El Ojo de Iberoamerica, among many others. Named one of the "Ten most influential creatives in Brazil in 2009" by AdvertLatina. In 2016, was named by Brazilian media the Brazilian creative that most attended to creativity juries in the early 21st Century.

Member of The International Academy of Digital Arts and Sciences (iADAS); member of The Academy of Interactive & Visual Arts (AIVA); member of Art Director's Club (NY/USA). Beyond graphic design and art direction skills, works also with product and business insight, bringing together creativity, technology and innovation.

Experience

2010 Jan - Present
Chief Creative Officer
DH,LO Creative Boutique / Recife

Create visually impactful campaigns with superior excellence and technical developments.

Set the creative direction for client’s brands and for their campaigns and manage a team responsible for each job.

Manage complex projects with expertise to ensure growth targets, audiences, brand image and sales are reached, as well as manage the agency PR and stakeholders relationship. Understand the creative landscape and current trends, as well as provide inspiration for the clients and its brands.

2008 May - 2009 Dec
Creative Director / Operations Director
Aporte Comunicação / Recife

Create visually impactful campaigns with superior excellence and technical developments.

Set the creative direction for client’s brands and for their campaigns and manage a team responsible for each job.

Manage complex projects with expertise to ensure growth targets, audiences, brand image and sales are reached, as well as manage the agency PR and stakeholders relationship.

1997 Aug - 2006 Dec
Art Director / Digital Creative Director
Creatto Comunicação / Recife

Create great design and visually impactful campaigns with superior excellence and technical developments.

Set the creative direction for the digital platforms of client’s brands and for their campaigns and manage a team responsible for each job.

Education

2002 - 2004
Universidade Federal de Pernambuco
Master / Advertising, Arts, Semiotics

Master Degree in Communication (Advertising, Art Direction, Arts / Semiotics), followed by publication of the work.

1992 - 1996
Universidade Federal de Pernambuco
Bachelor / Graphice Design, Communication Design

Bachelor degree in Graphic Design

Skills