Crystal Johnson-Haylett

• Sales management, handling revenues of over $5 million annually

• Complete control of brand management and merchandising strategies

• Increased market penetration by leveraging insights and analysis into sales trends

• Artistic license over sample ordering and design

• Chief liaison between NY and China offices

• Directed an inventory reduction operation, resulting in a 20% reduction

• Management of the Commercial team and business development

• E-commerce management and implementation of digital marketing strategies

• Instrumental in the launch of this start-up accessory and footwear brand

• Oversaw sample ordering and control of design between NY and China offices

• Attended line presentations, meetings and prototyping sessions to maximize brand value

• Developed the business in tandem with commercial sales division, strengthening client relationships

• Established and developed supply chain partnerships

• Directly managed all brand management strategy and marketing campaigns

• Designed and implemented promotional programs to further market the brand

• Maintained the Retail Marketing and PR budgets

• Coordination of conventions, events and associated logistics, including guest author appearances

• Maintained and developed schedules and itineraries with authors and outside publishers

• Managed the marketing program, specifically the $20 million young reader book list

• Forwarded innovations in design format and marketing strategy through emails and advertising

• Maintained Reader Service programs and advertiser promotion lists.

• Lead the team for submission of books for award consideration

• Directed the day to day running of the establishment

• Effective management of the restaurant, achieving 100% customer satisfaction

• Developed the catering business and drove sales for corporate events increasing sales by 25%

• Developed the business model for second site opening, driving brand awareness and maximizing sales

• Recruitment and on-boarding of over 20 team members and conducted performance reviews

• Drove sales and market penetration of the restaurant through marketing and advertising campaigns

• Drove development and implantation of media strategies resulting in 25% sales growth

• Marketing development for product placement in the US market

• Creation and execution of marketing campaigns which resulted in 25% sales increase

• Generation of sales reports for review and marketing strategies. Client Liaisons

• Set up advertising, PR, Publicity and exhibitions

• Organized and developed event sponsorships

• Cultivation of new and existing musical Artists, imaging and styling

• Created marketing plans for artist branding and promotion.

• Liaison between producers, songwriters and recording artists

• Coordinated with legal entities to facilitate contract negotiations and negotiation of Producers fees

• Created, maintained and tracked multi-million dollar recording budgets for each artist

• Set up photo-shoots, selected photographers, video directors and choreographers

• Coordinate studio bookings for producers and artists

• Prepared copyright and renewal registrations

• Supported MCA Records Copyright Department to secure all pertinent publishing information

• Assisted in negotiating with producers to obtain reduced statutory rates for the Record Company.

FIT SCHOOL OF CONTINUING EDUCATION 8/2009-5/2010

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