Craig Kiessling

Consulted with diverse clients on Online Marketing strategies, SEO (Search Engine Optimization), Social Media, Web Design Development, Strategy, Implementation, Reporting, Sharing Insights Trends, Training and more.

TrustWorkz

• •

SEO Audits Hands-on Implementation

• •

Monthly Billable Hours for 5 Clients

Trekerie

• •

Website Transfer from SquareSpace to WordPress

Hiyaa!! Martial Arts Podcast (www.hiyaapodcast.com)

∗ Co-Host, Webmaster Online Marketing Manager

∗ Custom Design Development of Website, utilizing WordPress

∗ Social Media Integration Marketing

∗ Content Development

∗ SEO - Search Engine Optimization

Atlanta Mahjong (www.atlantamahjong.com)

∗ Design Develop informational, yet converting engaging website

∗ Implement customized CMS

∗ Initiate Competitive Research, SEO, SMO, Online Marketing, etc.

∗ Engage in blogging and other Web 2.0 practices

PATHS Atlanta (www.pathsatlanta.org)

∗ As a founding member of this non-profit, I built the website, and provide webmaster-ing, SEO, Content Management, Competitive Research Benchmarking, analytics, Video Production Marketing, blogging, as well instruct in martial arts

∗ Increased overall traffic by 200%

Central Equine (www.centralequine.com)

∗ Consulted Implemented SEO strategies techniques, competitive landscape benchmarking, monthly analytics and competitive progress reports, keyword research, offsite strategies, etc.

Sagal Radio

∗ Consulted on Online Marketing implementation

Brocket Pub Grill

∗ Consulted on Web Development, Content Management SEO

Definition 6

∗ Initiated in-house SEO process with aligned Analytics

Twenty-Six Two Marketing Agency

∗ Consulted, Advised Implemented strategies for Competitive Research, Benchmarking, SEO, SEM, SMO, Reporting, Development, Blogging, Content Management Systems, Online Marketing efforts and more for various clients

∗ Sampling of clients include: M9 Solutions, Ankle Foot Centers of Georgia, Rilko Kids, LimeDot, Christian City, ChoicePoint's IRM (Identity Risk Management), National Disability Lawyers, 755 Club, etc.

Worked with clients in Singapore and South East Asia, such as Joshua Consulting Group, Omniface Grassland Express Tours, to provide in-depth Competitive Analysis, advice Implementation of enhancements to web presence, activities and processes, and manage flow of enhancement for SEO (Search Engine Optimization)

A focus on SEO for 10+ clients and over 100 billable hours monthly within ColdFusion and PHP (WordPress) environments, involving SEO, Analytics, SEM, Email Marketing, Content Ideation, Social and more.

(Online Marketing, Webmaster, SEO, Development, Design, Analytics, Reporting and much more)

∗ Raised Web-Generated revenue across country SMB Portals in South East Asia by 40-60%, within a 12-month period.

∗ Strategic Planning, Initiation and Managing Execution of web and eMarketing (online, internet email marketing) campaigns for the SMB Enterprise sector in Singapore, Indonesia, India Thailand

∗ Conceptualized Initiated execution of program to equally distribute visibility of various Business Unit's products on portals

∗ Designed, Developed Managed execution of eDMs (electronic direct mail marketing), Promotions Special Events Pages, Micro-sites, Links Chicklets; all as supporting and achieving various SMB campaign objectives

∗ Ensured fresh content for site eCommerce applications was up to date, using CMS, HTML, CSS, JavaScript, SQL and more.

∗ Used various reporting tools to create reports, analyzed and acted upon Campaign Performance Metrics Conversions

∗ Liaised directly with CRM ERP associates to achieve full CLM (closed-loop marketing), from ensuring accuracy completeness in customer database and targeting the audience, to loyalty programs, Opt-ins and personalization.

∗ Migrated old portals into new standards of design development, ensuring usability and structure

∗ Facilitated New Product Introductions online

∗ Managed partners vendors in collaborating on projects

∗ Re-developed and Maintained SMB portals and updated online Product Catalogues

∗ Helped facilitate various customer incentive rewards programs within Singapore

∗ Lead presentations and meetings to highlight achievements and discuss escalations

∗ Served on various project planning and execution boards for various aims, including Web 2.0 involvement, such as blogging, SMO, etc.

∗ Trained various agency employees in HP Proprietary software, HP eMarketing standards, Design Development standards, etc.

∗ Continuously improved operating processes, keeping in mind budget (and individual team targets), so as to lower cost and improve ROI.

∗ Conducted in-depth training for new team members to repeat all duties of a Country Operations Manager for other South-East Asian countries

Atlanta, Georgia U.S.A.

Worked with diverse clients to:

∗ Conceptualize, Initiate and Manage online web, Internet email Marketing campaigns

∗ Lead Coordinate various aspects of Online Acquisition Retention Marketing efforts designed to drive site traffic. PPC (pay-per-click), SEO (search engine optimization), SEM (search engine marketing), Affiliate programs, Portals, Comparison Shopping sites, Affinity sites, other media-based business building activities.

∗ Analyze metrics of marketing campaigns, web sites portals (SEO, usability, keywords, structure, lead generation, customer database, etc.), create reports, and consult on effective strategic solutions for better ROI

∗ Consulted, advised implemented proper roadmaps to standards, usability, accessibility, cross-browser compatibility, etc.

∗ Advise on content for lead generation, retention, return visits, lead conversion, SEO, SEM, eCommerce, SMO, etc.

∗ Develop entertaining yet informative newsletters and collateral materials with HTML, PHP, MySQL, CSS and other development technologies

∗ Explaining Offering high bandwidth/low bandwidth options

∗ Full life-cycle local and web-based application development

∗ Site maintenance and communication establishment

Sample list of clients: Six Continents Hotels, Warranty Corporation of America, Grizzard, Homestore, EzGov, Golden Key, Physical Training Traditions, TechBios,Salvation Army - Florida, WebUseNet, E-Staff, C. Dickens

University of Georgia

1991 - 1995

Business Administration / Marketing