Cory Zentner

Denver digital marketing agency dedicated to building online presences to enhance relationships with leads, prospects, and customers who will increase traffic and sales. We are committed to high returns for clients in multiple industries and sized companies.

• Hands on development of digital marketing strategies across SEO, SEM, programmatic display, social media, content development, and web design departments while keeping projects within a strict timeline and budget.
• Interface with clients on a variety of levels to manage expectations and ensure project follow through. Manage a team of contractors to ensure all personal and client goals are achieved.
• Monitored, analyze, create, and deliver weekly campaign KPI reports and insights to clients. Interpret data and make t­argeted, focused recommendations to clients to drive business strategies.
• Utilize business development skills to expand existing client portfolios and execute new business pitches.
• Write and develop content build out for multiple Content Management Systems (CMS) including Drupal, Wix, Squarespace, HubSpot, and Wordpress.

Managed multi-channel relationship marketing communications, with a strong emphasis on email, front-end development and CRM to deployment in driving the CRM objectives forward for TSR.

• Expanded customer lead database from 1,500 to 7,000 in one year through the use of a lead generation from multiple channels. Built, grew and optimized online marketing programs (Programmatic Display, SEM, Affiliate, AdWords, and Paid Social) to acquire new customers, increase retention and drive users.
• Improved email open rates from 3% to 20% in 6 months through email marketing best practices and segmentation.
• Expertly launched and developed a comprehensive marketing program for the fiber optic cable sales with annual revenues exceeding $3MM. Conceptualized, designed and executed enterprise-wide marketing efforts, and strategies to promote an expansive portfolio of telecommunication equipment to 300+ customers.

Collaborated with the product, business development, artist relations, and creative teams to execute new and existing initiatives. Worked with respective business partners to come up with optimized solutions leveraging Salesforce.

Guided the ideation, development, design, and implementation of all digital marketing. Utilized strong communication skills to execute the marketing initiatives between cross-functional departments and vendors.

• Created and implemented a social media calendar to improve customer engagement by 50%. Run Facebook-based marketing program which resulted in a 10% increase in sales, 20K Facebook fans, and 5K unique email addresses.
• Monitored web visitor behavior, identified opportunities to improve success metrics and validated those recommendations with A/B and multivariate testing.
• Developed the SEO strategy by conducting competitor analysis, industry analysis, site audit and keyword research.
• Lead the implementation of SEO strategy and provided oversight to content and development teams to ensure adherence to SEO best practices.

Lead the development and execution of all digital marketing, advertising, and promotional strategies. Directed and managed all PR, web and digital marketing activity related to all brands as well as the development and commercialization of all new products/line extensions.

• Responsible for leading the marketing in the development and execution of all marketing with 7% growth rate year over year for the past two years.
• Developed campaigns that tie back to core business objectives across all digital properties including social media, blogs, mobile and advertising.
• Managed agency efforts including media planning, content, and creative. Worked with vendors to maximize presence in DMA's (Designated Market Area).
• Responsible for the planning/management of $11 MM budget. Managed all aspects of Pay Per Click programs across significant platforms with an annual budget of $3 MM.

Managed Marketing efforts to meet P&L goals for Taco John’s Units with combined $330 MM annual branded Sales.

• Increased local and national Facebook following from 40,000 to 76,000 in the community in two years by using multiple online marketing strategies.
• Improved gross location sales from $250,000 to $1.5 MM In two years utilizing local and digital marketing strategies.
• Developed and managed the interactive marketing budgets. Identified needs for new creative output to include broadcast, print, mobile, digital and in-store.
• Provided expertise on all matters relating to digital marketing planning, implementation, training, and management

Led the Winter Park Resort brand in the digital world by building Winter Park Resorts online presence reflecting its current brand standards

• Effectively increased Facebook users to 52,000 in two years. Over 1 Million visits to the WP website media player in less than a year though content creation and content development.

• Produced and executed all email marketing activities including daily snow reports, weekly newsletters, and direct response email campaigns.
• Developed concepts, directed video production/photo shoots and managed the editing of online marketing videos to promote Winter Park Resort. Edit videos in Final Cut Pro and Premiere
• Managed the direct, email, and mobile campaign development and QA process including proofing, and creative. Designed graphics to promote the website, blog, and social media.