Cortney Carroll

Appointed President and Sr. Vice President of Marketing for The Pure Company, a new startup organization launched within Aerus Holdings. Maintain leadership role for a variety of eCommerce branding projects among the Aerus core brands. Defined the company culture, policies and procedures, and market positioning for aggressive brand growth.
• Developed and executed the marketing plan for the successful launch of the brand in the market with full oversight of all business development programs, product development, marketing strategy, and contract management
• Work directly with the CFO to oversee and manage AP/AR, payroll, cash flow projections, budgeting, and proposals
• Worked directly with VP of Operations to oversee and train Engineering, Distribution Center, and Customer Service teams to fully integrate the new brand within the Aerus supply chain
• Designed and developed a new line of 15+ proprietary products in collaboration with numerous manufacturers
• Worked closely with the VP of Marketing on content development, social media marketing, and referral marketing strategies and collaborated with a PR company to create influencer marketing strategies to launch the brand
• Launched the brand on Amazon and pitched the brand to marketplaces such as QVC and outside investors

Provided executive leadership to a team of 10 direct reports and defined the marketing and product launch strategies for the $100M portfolio of Aerus brands. Centralized marketing operations, led new brand development and rebranding efforts, and built a cohesive team that launched new initiatives across distributor, franchise, and retail channels.
• Launched the Pure Company brand to market new air and water purification products and later became the President of Pure Company
• Developed a creative strategy to rebrand the nearly-century old Electrolux company with a more contemporary image to create cross-generational appeal and drove 500%+ revenue increase by launching an eCommerce division
• Directed the launch of a new brand, Beyond by Aerus, and led the rebranding efforts following the acquisition of Vollara, managing branding, support, website development, training, and product marketing for both initiatives
• Designed and launched social media strategy across multiple brands, orchestrated email and print promotions, and deployed incentive contests and in-store promotions
• Collaborated with brand Presidents and department heads for strategic brand enhancements and communication strategies

Directed all aspects of marketing, meetings, conventions, and domestic/international incentive trips for multiple brands within Aerus Holdings, including Electrolux, Aerus, Vollara, TriStar, and AES. Negotiated contracts and administered an annual budget of $10M for coordination and execution of events for up to 3000 attendees.
• Conducted site selection, hotel coordination, meeting schedule design, audiovisual, and room set-up
• Created event themes and marketing materials, designed stage presentation, and purchased promotional products
• Managed all off-site events, special group tours and activities and created the internal event registration website
• Coordinated go-to-market initiatives for product launches, including video production, print and media advertising, and email campaigns for distributors and customers
• Worked on special projects such as negotiation of a three-year title sponsorship tournament agreement with the LPGA and a 12-month intensive rebranding and franchising initiative for Electrolux