CIERRA HANNAH

• Crafted innovative, compelling marketing campaigns that highlighted new and existing products
• Responded to media requests in a timely manner, designating spokespeople and finalizing information sources
• Planned large-scale events conducive to heightened brand awareness and new product promotion; developed all related press releases/kits, fact sheets, video scripts and other materials
• Excelled at cross-functional collaboration with marketing, sales and support teams
• Called on effective networking to forge relationships with media entities, publications and industry influencers
• Dispensed weekly highlights outlining company brands and competitors, viewed all the way up to the executive level
• Finalized key PR metrics and reporting analytics in team settings; also assessed metrics used to author reports detailing PR team performance and project status

• Responded in a timely manner to escalated concerns to refine customer relations, instill a sense of brand loyalty and act tenaciously on revenue prospects
• Ensured adherence to brand mission, vision and voice, conferring with channel partners and internal teams to refine strategies
• Translated and exported BI data into user-friendly formats using analysis tools
• Detailed all product issues, conveying these to the Quality and Product Departments each month
• Set forth troubleshooting measures to detect and resolve instances of component failure
• Studied competitive product, market and share data

• Liaised with customers across five different territory stores including holding live in-store demo events
• Grew revenue using new customer outreach methods also fostering meaningful connections with current accounts
• Bolstered sales, training Sales Associates to become experts in products' features and purposes; also guided them in diffusing customer concerns in a professional manner

• Meticulously researched trending topics and hashtags to aid in the development of full-scale social media strategies; involved assessing both online and offline marketing industry trends
• Fashioned compelling content that detailed current product offerings, as well as upcoming events
• Utilized multitasking acumen to ensure adherence to deadlines
• Analyzed and performed quality checks on .COM marketing content
• Joined with the Product Marketing Team to seamlessly launch new product offerings

• Bachelor's degree in Marketing and Finance
• Minored in International Studies
• Phi Beta Kappa Honor Society
• Dean's List, Cum Laude
• National Society of Collegiate Scholars

Study Abroad, Hong Kong International School