Christopher Rinaldi

• FY20, FY-21, & Q1-22 Results: 3,801 SQM | 125.9% to quota | 93 Closed Won | $7.38M ARR.
• Recruited & hired 19 reps -- trained, coached, and successfully promoted 11 BDRs to AE.
• Designed "Sales Farm System": 3 tiered compensation & segmentation by SDR (inbound), BDR (outbound), & Sr. BDR (discovery calls).
• Grew rep headcount 433% from 3 to 16 [10 BDRs + 4 SDRs + 2 Leads].
• Integral in 350% US revenue growth during tenure -- leading to $70M Series B & $150M Series C.

• One of the first two Enterprise Sales hires - works closely with Electric's stakeholders (CEO, CTO & VP Sales) to penetrate a new segment for the company
• With VP & Director of Sales originally designed and constantly improves strategy, pitches, script & templates, and overall approach for the Enterprise business
• Builds new relationships by owning sales funnel: prospect, engage, and meet key decision makers to move into and through our pipeline efficiently & profitably
• Top performer - Salesperson of Month for April - Using the KPIs, revenue contribution and % to quota: ranked #1 on my team each month (10 people) & top 3 across all of Sales (36 people)
• Just 1 of 2 people who has never missed my target quota, and even surpassed 200% on two separate months, with a lifetime aggregate of 172% at Electric
• Record breaking month in April - I attained a stellar 238% to quota and generated the largest closed deal (Total CV of $546k over 18 months—$364k in ARR) in the company's history, 2x of previous record
• I came in at the top spot for all of sales and was awarded the Salesperson of the Month for the entire division at Electric

| 150.7% to quota | 7 Closed Won | $1.33M ARR.

• Sales Development of the Year Award and Top Salesperson Award for Q2.
• Generated five $100k+ closed won opportunities -- largest deal all--time in April for $586k.
• Ranked #1 in key KPI areas: various conversion rates, %--to--quota, revenue contribution and average deal size.
• Team Lead in H2 -- became a 'player coach' onboarding and ramping 4 Enterprise SDRs.

• Spearhead a $10M capital raise with company's three principles to formalize existing entity into a 'film fund'.
• Closed round from 6 private investors in just under 11 months at a 40% greater efficiency than expected.
• Recruited & hired a team of 2 to accelerate prospecting, outreach, & client engagement.

• Founded Evocoa, LLC (Evolution Coaching) -- designed as a 'connection economy' for sports coaching.
• Formed & filed LLC, company branding, website development, sales & marketing, etc.
• Successfully raised $575k of seed financing: $300k equity & $275k convertible note across 4 investors.
• Capital used to hire 4 employees to bolster MAU & partnership efforts, outsource web & software design, & legal.

• Founded Evocoa, also known as Evolution Coaching, a company in which installed a connection economy in sports coaching to reward value through transparent relationships, aimed to link and streamline the connection between coaches with schools, leagues, and individuals.
• Successfully formed an LLC, trademarked all assets associated with the organization, and built out a transparent business plan and investor presentation deck.
• The company stalled its momentum as a result of lack of management experience that was necessary to get the idea off the ground within the appropriate vision.

• Managed 5-person team on 'Accelerate' task force: focusing on new organic revenue -- amplify monetization of books adapted into media.
• Negotiated and closed signed partnerships for new initiatives with AMC Theaters and Google's YouTube.
• Designed & launched book vending machine prototypes--first-ever in N. America w/initial placement of 4 in NYC & LA theaters.
• Oversaw testing & roll-out of first-ever integration of book ads on movie trailers on YouTube by using buyer intent data innovation.

• Negotiated merchandising strategy w/ Amazon: physical & Kindle POS accelerated an aggregate $7.2M (+21% YoY).
• Placed $2.6M in additional revenue into Costco (+82% YoY) and negotiated several six-figure advertising deals.
• Pitched collaboration with Sam's Club by leveraging select media titles for cross promotion: $875k in new revenue (+38% YoY).
• Forged new relationship with BJ's leading to a new $325K revenue stream.

• Apart of Consumer-Discretionary Retail portfolio team managing $200M: developing proprietary research & analysis for manager.
• Published 18 fundamental research reports by using analytical tools to forecast financials for publicly traded companies.
• Built and updated integrated financial models for large cap equities to uncover profitable long/short investment strategies.

• Worked for a discretionary consumer & retail sector pod to develop proprietary fundamental research and analysis at the direction of the portfolio manager.
• Provide analytical support by building and updating integrated financial models for publicly traded large cap equities by extracting and synthesizing quantitative and qualitative data from research and developing profitable long/short investment strategies.
• Collaborate with sell-side analysts to interpret conclusions from research and communicate findings to Portfolio Managers to develop investment solutions.
• Crafted weekly comprehensive investment report to present to sector lead and investment teams

• Worked alongside the founder and CEO of the website, which was still in the early stages of its development at the time.
• Began writing part-time throughout the school year in 2010, and then came on full-time during the summer of 2011.Organized a variety of company events throughout New York City, and coordinated sponsored parties and events during the Fall 2011 BroBible college tour: aimed to expand site's key demographics.

Guest Lecturer at Master's Program

NYU • 2014 • Sales Analytics

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Bachelors in Political Science and Government

Lehigh University • Bethlehem, PA • 2013 • Overall GPA: 3.1; Major: 3.4 -- Minors: Business, History, Communications

• Began mentoring 4 young men in 2011 (age 12) to end of high school -- each received D1 offers (Yale, Virginia, Penn, Bucknell).

Member

New York Athletic Club • January 2014 - Present

• Founded in 1868: a private social and athletic club in New York City.
• The club encompasses 8,600 members -- admission by invitation only.
• Member of the Men's Lacrosse Team -- 2x Amateur National Champions.

Lehigh University • Alpha Tau Omega Fraternity • January 2010 - Present

• Rush & Social Chair (2011 & 2012): organized activities & events with other Fraternities & Sororities.
• Contributed 250+ hours of community service to local community during my tenure at school.
• Served as Athletic Ambassador for 2 years: foster a healthy relationship between fraternity & athletic department.

Head Coach

Private Lacrosse Coaching Business • June 2011 - May 2016

• Coached several high-level travel teams (ages 10-15) - spurred idea to start my own company.
• Started with camps, clinics, and private lessons: generated $100k+ revenue in 5-year period.

High School Diploma

Berkshire School • Sheffield, MA • 2009

COURSEWORK

• Private day school located in Rye, NY that I attended for grades 6-9
• Varsity Letters:
  • 1x Football, 1x Lacrosse, 1x Hockey
• Wildcat Award:
  • Honored as a 3 sport varsity athlete only freshman to do so in the previous 4 years